1
Solomon, Michael R. Consumer behaviour: a European perspective. 4th ed. Harlow: : Financial Times Prentice Hall 2010.
2
Schiffman, Leon G., Kanuk, Leslie Lazar, Wisenblit, Joseph. Consumer behavior. 10th ed., Global ed. Boston, [Mass.]: : Pearson Prentice Hall 2010.
3
Schiffman, Leon G., Kanuk, Leslie Lazar, Hansen, Håvard. Consumer behaviour: a European outlook. 2nd ed. Harlow: : Financial Times Prentice Hall 2012.
4
East, Robert, Vanhuele, Marc, Wright, Malcolm. Consumer behaviour. London: : SAGE 2008.
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Consumer behaviour: European perspective. New York: : Prentice Hall/Financial Times 2009.
6
Jim Blythe. Consumer Behaviour. Thomson Learning
7
Lewis, Alan. The Cambridge handbook of psychology and economic behaviour  (electronic resource). Cambridge: : Cambridge University Press 2008. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780511390920&uid=^u
8
Nair, Suja R., ebrary, Inc. Consumer behaviour and marketing research: (text and cases). Rev. ed. Mumbai [India]: : Himalaya Pub. House 2009.
9
Parsons, Elizabeth, Maclaran, Pauline. Contemporary issues in marketing and consumer behaviour. Oxford: : Butterworth-Heinemann 2009.
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Gellner, Ernest. Nations and nationalism. 2nd ed. Malden, Mass: : Blackwell 2006.
11
Brand America: the making, unmaking and remaking of the greatest national image of all time by Anholt, Simon, Hildreth, Jeremy. http://prism.talis.com/roehampton/items/640188?query=anholt brand&resultsUri=items?query=anholt+brand
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Pant, Himanshu, ebrary, Inc. Advertising and consumer behaviour. Jaipur, India: : ABD Publishers 2007.
13
Lewis, Tania, Potter, Emily. Ethical consumption: a critical introduction. London: : Routledge 2011.
14
Jansson-Boyd, Cathrine V. Consumer psychology (electronic resource). Maidenhead: : Open University Press 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=771418
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MacInnis DJ, Folkes VS. The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies. Journal of Consumer Research 2010;36:899–914. doi:10.1086/644610
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Goodman, Michael K., Goodman, David, Redclift, M. R., et al. Consuming space: placing consumption in perspective. Burlington, Vt: : Ashgate Pub. Limited 2010.
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Schiffman, Leon G., Kanuk, Leslie Lazar, Hansen, Håvard. Consumer behaviour: a European outlook. 2nd ed. Harlow: : Financial Times Prentice Hall 2012.
18
Arnould EJ, Thompson CJ. Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research 2005;31:868–82. doi:10.1086/426626
19
Featherstone, Mike, ebrary, Inc. Consumer culture and postmodernism. 2nd ed. Los Angeles: : SAGE Publications 2007.
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Holbrook, Morris B. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research;9 Issue 2, p132-140, 9p, 1 Diagram.
21
Raab, Gerhard, ebrary, Inc. The psychology of marketing: cross-cultural perspectives. Burlington, VT: : Gower 2010.