Advanced Multimedia Project 2 JOU020X322S

Essential reading

Week 1: No lecture . Film The September Issue

Week 2: WHAT IS A MAGAZINE?

Week 3 THE MAGAZINE BUSINESS: ADVERTISING, MARKETING, CIRCULATION, AND OWNERSHIP

Week 4: THE MAGAZINE BUSINESS CONTINUED: SEGMENTED AUDIENCES, SPECIALISMS

As for week 4, also...

WEEK FIVE: WHAT MAKES A SUCCESSFUL MAGAZINE

WEEK 6: MAGAZINE WRITING. DIFFERENT STYLES AND GENRES

WEEK SEVEN. READING WEEK

WEEK EIGHT: PITCHING FOR A NEW MAGAZINE

WEEK NINE: MAGAZINE DESIGN

Week 10: INDESIGN

No set reading.

WEEK ELEVEN: PREPARATION FOR GROUP WORK

Week 12: PITCHING FOR A NEW MAGAZINE: GROUP PRESENTATIONS

No set reading

new week

ADDITIONAL READING ON GENDER ISSUES IN WOMEN'S AND MEN'S MAGAZINES