1.
Chaffey, Dave. Digital Marketing : Strategy, Implementation and Practice. 5th ed. Pearson/Education; 2012.
2.
Dave Chaffey. eMarketing Excellence. Routledge; 2012.
3.
Chaffey, Dave, Smith, P. R. eMarketing Excellence: Planning and Optimizing Your Digital Marketing (Electronic Resource). 4th ed. Routledge; 2013. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u
4.
Roberts ML, Zahay DL. Internet Marketing: Integrating Online and Offline Strategies. South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012); 2012.
5.
Krista Neher. Social Media Marketing [Paperback]. South-Western College Publishing; International ed edition (19 Mar 2012) http://www.amazon.co.uk/Social-Media-Marketing-Melissa-Barker/dp/1133589278/ref=tmm_pap_title_0
6.
Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement. http://site.ebrary.com/lib/roehampton/docDetail.action?docID=10483599
7.
Carter, Brian, Levy, Justin R. Facebook Marketing: Leveraging Facebook’s Features for Your Marketing Campaigns. 3rd ed. Que; 2012.
8.
Richardson, Neil, Gosnay, Ruth, Carroll, Angela, ebrary, Inc. A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works : New Tools for Business. Kogan Page; 2010.
9.
Poynter, Ray. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Wiley; 2010.
10.
Melanie Mathos, Chad Norman. 101 Social Media Tactics for Nonprofits: A Field Guide (Electronic Resource). Wiley; 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u
11.
Evans, Dave, ebrary, Inc. Social Media Marketing: An Hour a Day. Vol Serious skills. Wiley; 2008.
12.
Stephanie Agresta, Bonin B.  Bough. Perspectives on Social Media Marketing: The Agency Perspective/the Brand Perspective (Electronic Resource). Course Technology; 2011.
13.
Stephanie Agresta, Bonin B.  Bough. Perspectives on Social Media Marketing: The Agency Perspective/the Brand Perspective (Electronic Resource). Course Technology; 2011.
14.
Christer Holloman. The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery (Electronic Resource). Wiley; 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u
15.
Smith, P. R., Zook, Ze. Marketing Communications: Integrating Offline and Online with Social Media. 5th ed. Kogan Page; 2011.
16.
Green, Lelia. The Internet: An Introduction to New Media (Electronic Resource). Vol Berg new media series. Berg; 2010. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u
17.
Peppers, Don, Rogers, Martha, ebrary, Inc. The One to One Manager: Real-World Lessons in Customer Relationship Management. 1st ed. Currency/Doubleday; 1999.
18.
Brian Solis. Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Electronic Resource). John Wiley & Sons, Inc; 2010. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u
19.
McGovern, Gerry. The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online (Electronic Resource). A & C Black; 2010.
20.
Sheldrake, Philip. The Business of Influence: Reframing Marketing and PR for the Digital Age. John Wiley; 2011.
21.
Mathieson, Rick. The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (Electronic Resource). American Management Association; 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799
22.
Newlands, Murray. Online Marketing: A User’s Manual. John Wiley [distributor]; 2011.
23.
Dave Chaffey. Digital Marketing: Strategy, Implementation and Practice [Paperback]. Pearson; 5 edition (12 July 2012)
24.
Singh, Nitish. Localization Strategies for E-Business. Cambridge University Press; 2011.
25.
Singh, Nitish. Localization Strategies for E-Business. Cambridge University Press; 2011.
26.
Clay, Bruce, Esparza, Susan. Search Engine Optimization All-in-One for Dummies (Electronic Resource). Vol For dummies. Wiley Publishing, Inc; 2009.
27.
Ledford, Jerri L. SEO: Search Engine Optimization Bible (Electronic Resource). John Wiley [distributor]; 2008.
28.
Berry, Michael J. A., Linoff, Gordon, ebrary, Inc. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Wiley Pub; 2004.
29.
Customer Loyalty, Retention, and Customer Relationship Management (Electronic Resource). Vol Journal of Consumer Marketing. Emerald Group Publishing; 2006. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518
30.
Gentle, Michael. The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk (Electronic Resource). Kogan Page; 2002.
31.
Bligh, Philip, Turk, Douglas. CRM Unplugged: Releasing CRM’s Strategic Value (Electronic Resource). Wiley; 2004. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333
32.
Buttle, Francis. Customer Relationship Management: Concepts and Technologies (Electronic Resource). 2nd ed. Butterworth-Heinemann; 2009. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u
33.
Jones, Susan K; Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing. Published 2009. http://prism.talis.com/roehampton/items/599258?query=Business-to-business Internet marketing%3A seven proven strategies for increasing profits through internet direct marketing&resultsUri=items%3Fquery%3DBusiness-to-business%2BInternet%2Bmarketing%253A%2Bseven%2Bproven%2Bstrategies%2Bfor%2Bincreasing%2Bprofits%2Bthrough%2Binternet%2Bdirect%2Bmarketing%2B
34.
Clark, Ronald. Twitter: Free Social Networking for Business : 100 Success Secrets to Increase Your Profits and Sales Using Twitter Business Strategies (Electronic Resource). Emereo]; 2008.
35.
Holtz, Shel, Demopoulos, Ted. Blogging for Business: Everything You Need to Know and Why You Should Care (Electronic Resource). Kaplan Pub; 2006.
36.
Breitbarth, Wayne. Power Formula for LinkedIn Success: Kick-Start Your Business, Brand & Job Search. Gazelle [distributor]; 2011.
37.
Carter, Brian. The like Economy: How Businesses Make Money with Facebook. Que; 2011.
38.
Barefoot, Darren, Szabo, Julie. Friends with Benefits: A Social Media Marketing Handbook (Electronic Resource). 1st ed. No Starch Press; 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533
39.
Barefoot, Darren, Szabo, Julie. Friends with Benefits: A Social Media Marketing Handbook (Electronic Resource). 1st ed. No Starch Press; 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533
40.
Breitbarth, Wayne. Power Formula for LinkedIn Success: Kick-Start Your Business, Brand & Job Search. Gazelle [distributor]; 2011.
41.
Holtz, Shel, Demopoulos, Ted. Blogging for Business: Everything You Need to Know and Why You Should Care (Electronic Resource). Kaplan Pub; 2006.
42.
Clark, Ronald. Twitter: Free Social Networking for Business : 100 Success Secrets to Increase Your Profits and Sales Using Twitter Business Strategies (Electronic Resource). Emereo]; 2008.
43.
Jones, Susan K; Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing. Published 2009. http://prism.talis.com/roehampton/items/599258?query=Business-to-business Internet marketing%3A seven proven strategies for increasing profits through internet direct marketing&resultsUri=items%3Fquery%3DBusiness-to-business%2BInternet%2Bmarketing%253A%2Bseven%2Bproven%2Bstrategies%2Bfor%2Bincreasing%2Bprofits%2Bthrough%2Binternet%2Bdirect%2Bmarketing%2B
44.
Buttle, Francis. Customer Relationship Management: Concepts and Technologies (Electronic Resource). 2nd ed. Butterworth-Heinemann; 2009. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u