Barefoot, Darren and Szabo, Julie. Friends with Benefits: A Social Media Marketing Handbook (Electronic Resource). 1st ed. San Francisco, CA: No Starch Press, 2010. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533>.
---. Friends with Benefits: A Social Media Marketing Handbook (Electronic Resource). 1st ed. San Francisco, CA: No Starch Press, 2010. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533>.
Berry, Michael J. A., Linoff, Gordon, and ebrary, Inc. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Indianapolis, Ind: Wiley Pub, 2004. Print.
‘Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement’. N.p., n.d. Web. <http://site.ebrary.com/lib/roehampton/docDetail.action?docID=10483599>.
Bligh, Philip and Turk, Douglas. CRM Unplugged: Releasing CRM’s Strategic Value (Electronic Resource). Hoboken, N.J.: Wiley, 2004. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333>.
Breitbarth, Wayne. Power Formula for LinkedIn Success: Kick-Start Your Business, Brand & Job Search. Austin, Tex: Gazelle [distributor], 2011. Print.
---. Power Formula for LinkedIn Success: Kick-Start Your Business, Brand & Job Search. Austin, Tex: Gazelle [distributor], 2011. Print.
Brian Solis. Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Electronic Resource). Hoboken, N.J.: John Wiley & Sons, Inc, 2010. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u>.
Buttle, Francis. Customer Relationship Management: Concepts and Technologies (Electronic Resource). 2nd ed. Oxford: Butterworth-Heinemann, 2009. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u>.
---. Customer Relationship Management: Concepts and Technologies (Electronic Resource). 2nd ed. Oxford: Butterworth-Heinemann, 2009. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u>.
Carter, Brian. The like Economy: How Businesses Make Money with Facebook. Indianapolis, Ind: Que, 2011. Print.
Carter, Brian and Levy, Justin R. Facebook Marketing: Leveraging Facebook’s Features for Your Marketing Campaigns. 3rd ed. Indianapolis, Ind: Que, 2012. Print.
Chaffey, Dave. Digital Marketing : Strategy, Implementation and Practice. 5th ed. Harlow: Pearson/Education, 2012. Print.
Chaffey, Dave and Smith, P. R. eMarketing Excellence: Planning and Optimizing Your Digital Marketing (Electronic Resource). 4th ed. London: Routledge, 2013. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u>.
Christer Holloman. The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery (Electronic Resource). Chichester: Wiley, 2012. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u>.
Clark, Ronald. Twitter: Free Social Networking for Business : 100 Success Secrets to Increase Your Profits and Sales Using Twitter Business Strategies (Electronic Resource). [Brisbane, Australia: Emereo], 2008. Print.
---. Twitter: Free Social Networking for Business : 100 Success Secrets to Increase Your Profits and Sales Using Twitter Business Strategies (Electronic Resource). [Brisbane, Australia: Emereo], 2008. Print.
Clay, Bruce and Esparza, Susan. Search Engine Optimization All-in-One for Dummies (Electronic Resource). For dummies. Hoboken, NJ: Wiley Publishing, Inc, 2009. Print.
Customer Loyalty, Retention, and Customer Relationship Management (Electronic Resource). Journal of Consumer Marketing. Bradford, England: Emerald Group Publishing, 2006. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518>.
Dave Chaffey. Digital Marketing: Strategy, Implementation and Practice [Paperback]. Pearson; 5 edition (12 July 2012). Print.
---. eMarketing Excellence. Abingdon, Oxon: Routledge, 2012. Print.
Evans, Dave and ebrary, Inc. Social Media Marketing: An Hour a Day. Serious skills. Indianapolis, Ind: Wiley, 2008. Print.
Gentle, Michael. The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk (Electronic Resource). London: Kogan Page, 2002. Print.
Green, Lelia. The Internet: An Introduction to New Media (Electronic Resource). Berg new media series. Oxford: Berg, 2010. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u>.
Holtz, Shel and Demopoulos, Ted. Blogging for Business: Everything You Need to Know and Why You Should Care (Electronic Resource). Chicago, IL: Kaplan Pub, 2006. Print.
---. Blogging for Business: Everything You Need to Know and Why You Should Care (Electronic Resource). Chicago, IL: Kaplan Pub, 2006. Print.
Jones, Susan K; ‘Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing’. Gulf Breeze, FL : Maximum Press, 2009. Web. <http://prism.talis.com/roehampton/items/599258?query=Business-to-business Internet marketing%3A seven proven strategies for increasing profits through internet direct marketing&resultsUri=items%3Fquery%3DBusiness-to-business%2BInternet%2Bmarketing%253A%2Bseven%2Bproven%2Bstrategies%2Bfor%2Bincreasing%2Bprofits%2Bthrough%2Binternet%2Bdirect%2Bmarketing%2B>.
---. ‘Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing’. Gulf Breeze, FL : Maximum Press, 2009. Web. <http://prism.talis.com/roehampton/items/599258?query=Business-to-business Internet marketing%3A seven proven strategies for increasing profits through internet direct marketing&resultsUri=items%3Fquery%3DBusiness-to-business%2BInternet%2Bmarketing%253A%2Bseven%2Bproven%2Bstrategies%2Bfor%2Bincreasing%2Bprofits%2Bthrough%2Binternet%2Bdirect%2Bmarketing%2B>.
Krista Neher. Social Media Marketing [Paperback]. South-Western College Publishing; International ed edition (19 Mar 2012). Web. <http://www.amazon.co.uk/Social-Media-Marketing-Melissa-Barker/dp/1133589278/ref=tmm_pap_title_0>.
Ledford, Jerri L. SEO: Search Engine Optimization Bible (Electronic Resource). Chichester: John Wiley [distributor], 2008. Print.
Mathieson, Rick. The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (Electronic Resource). New York: American Management Association, 2010. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799>.
McGovern, Gerry. The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online (Electronic Resource). London: A & C Black, 2010. Print.
Melanie Mathos and Chad Norman. 101 Social Media Tactics for Nonprofits: A Field Guide (Electronic Resource). Hoboken, N.J.: Wiley, 2012. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u>.
Newlands, Murray. Online Marketing: A User’s Manual. Chichester: John Wiley [distributor], 2011. Print.
Peppers, Don, Rogers, Martha, and ebrary, Inc. The One to One Manager: Real-World Lessons in Customer Relationship Management. 1st ed. New York: Currency/Doubleday, 1999. Print.
Poynter, Ray. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Chichester: Wiley, 2010. Print.
Richardson, Neil et al. A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works : New Tools for Business. London: Kogan Page, 2010. Print.
Roberts, Mary Lou, and Debra L Zahay. Internet Marketing: Integrating Online and Offline Strategies. Mason, Ohio: South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012), 2012. Print.
Sheldrake, Philip. The Business of Influence: Reframing Marketing and PR for the Digital Age. Chichester: John Wiley, 2011. Print.
Singh, Nitish. Localization Strategies for E-Business. Cambridge: Cambridge University Press, 2011. Print.
---. Localization Strategies for E-Business. Cambridge: Cambridge University Press, 2011. Print.
Smith, P. R. and Zook, Ze. Marketing Communications: Integrating Offline and Online with Social Media. 5th ed. London: Kogan Page, 2011. Print.
Stephanie Agresta and Bonin B. Bough. Perspectives on Social Media Marketing: The Agency Perspective/the Brand Perspective (Electronic Resource). Boston, MA: Course Technology, 2011. Print.
---. Perspectives on Social Media Marketing: The Agency Perspective/the Brand Perspective (Electronic Resource). Boston, MA: Course Technology, 2011. Print.
