Barefoot, Darren and Szabo, Julie (2010a) Friends with benefits: a social media marketing handbook (electronic resource). 1st ed. San Francisco, CA: No Starch Press. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533.
Barefoot, Darren and Szabo, Julie (2010b) Friends with benefits: a social media marketing handbook (electronic resource). 1st ed. San Francisco, CA: No Starch Press. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533.
Berry, Michael J. A., Linoff, Gordon, and ebrary, Inc (2004) Data mining techniques: for marketing, sales, and customer relationship management [electronic resource]. 2nd ed. Indianapolis, Ind: Wiley Pub.
Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement (no date). Available at: http://site.ebrary.com/lib/roehampton/docDetail.action?docID=10483599.
Bligh, Philip and Turk, Douglas (2004) CRM unplugged: releasing CRM’s strategic value (electronic resource). Hoboken, N.J.: Wiley. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333.
Breitbarth, Wayne (2011a) Power formula for LinkedIn success: kick-start your business, brand & job search. Austin, Tex: Gazelle [distributor].
Breitbarth, Wayne (2011b) Power formula for LinkedIn success: kick-start your business, brand & job search. Austin, Tex: Gazelle [distributor].
Brian Solis (2010) Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web (electronic resource). Hoboken, N.J.: John Wiley & Sons, Inc. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u.
Buttle, Francis (2009a) Customer relationship management: concepts and technologies (electronic resource). 2nd ed. Oxford: Butterworth-Heinemann. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u.
Buttle, Francis (2009b) Customer relationship management: concepts and technologies (electronic resource). 2nd ed. Oxford: Butterworth-Heinemann. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u.
Carter, Brian (2011) The like economy: how businesses make money with Facebook. Indianapolis, Ind: Que.
Carter, Brian and Levy, Justin R. (2012) Facebook marketing: leveraging Facebook’s features for your marketing campaigns. 3rd ed. Indianapolis, Ind: Que.
Chaffey, Dave (2012) Digital Marketing : Strategy, Implementation and Practice. 5th ed. Harlow: Pearson/Education.
Chaffey, Dave and Smith, P. R. (2013) eMarketing excellence: planning and optimizing your digital marketing (electronic resource). 4th ed. London: Routledge. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u.
Christer Holloman (2012) The social media MBA: your competitive edge in social media strategy development & delivery (electronic resource). Chichester: Wiley. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u.
Clark, Ronald (2008a) Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource). [Brisbane, Australia: Emereo].
Clark, Ronald (2008b) Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource). [Brisbane, Australia: Emereo].
Clay, Bruce and Esparza, Susan (2009) Search engine optimization all-in-one for dummies (electronic resource). Hoboken, NJ: Wiley Publishing, Inc.
Customer loyalty, retention, and customer relationship management (electronic resource) (2006). Bradford, England: Emerald Group Publishing. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518.
Dave Chaffey (2012) eMarketing excellence. Abingdon, Oxon: Routledge.
Dave Chaffey (no date) Digital Marketing: Strategy, Implementation and Practice [Paperback]. Pearson; 5 edition (12 July 2012).
Evans, Dave and ebrary, Inc (2008) Social media marketing: an hour a day [electronic resource]. Indianapolis, Ind: Wiley.
Gentle, Michael (2002) The CRM project management handbook: building realistic expectations and managing risk (electronic resource). London: Kogan Page.
Green, Lelia (2010) The Internet: an introduction to new media (electronic resource). Oxford: Berg. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u.
Holtz, Shel and Demopoulos, Ted (2006a) Blogging for business: everything you need to know and why you should care (electronic resource). Chicago, IL: Kaplan Pub.
Holtz, Shel and Demopoulos, Ted (2006b) Blogging for business: everything you need to know and why you should care (electronic resource). Chicago, IL: Kaplan Pub.
Jones, Susan K; (2009a) Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing. Gulf Breeze, FL : Maximum Press. Available at: http://prism.talis.com/roehampton/items/599258?query=Business-to-business Internet marketing%3A seven proven strategies for increasing profits through internet direct marketing&resultsUri=items%3Fquery%3DBusiness-to-business%2BInternet%2Bmarketing%253A%2Bseven%2Bproven%2Bstrategies%2Bfor%2Bincreasing%2Bprofits%2Bthrough%2Binternet%2Bdirect%2Bmarketing%2B.
Jones, Susan K; (2009b) Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing. Gulf Breeze, FL : Maximum Press. Available at: http://prism.talis.com/roehampton/items/599258?query=Business-to-business Internet marketing%3A seven proven strategies for increasing profits through internet direct marketing&resultsUri=items%3Fquery%3DBusiness-to-business%2BInternet%2Bmarketing%253A%2Bseven%2Bproven%2Bstrategies%2Bfor%2Bincreasing%2Bprofits%2Bthrough%2Binternet%2Bdirect%2Bmarketing%2B.
Krista Neher (no date) Social Media Marketing [Paperback]. South-Western College Publishing; International ed edition (19 Mar 2012). Available at: http://www.amazon.co.uk/Social-Media-Marketing-Melissa-Barker/dp/1133589278/ref=tmm_pap_title_0.
Ledford, Jerri L. (2008) SEO: search engine optimization bible (electronic resource). Chichester: John Wiley [distributor].
Mathieson, Rick (2010) The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world (electronic resource). New York: American Management Association. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799.
McGovern, Gerry (2010) The stranger’s long neck: how to deliver what your customers really want online (electronic resource). London: A & C Black.
Melanie Mathos and Chad Norman (2012) 101 social media tactics for nonprofits: a field guide (electronic resource). Hoboken, N.J.: Wiley. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u.
Newlands, Murray (2011) Online marketing: a user’s manual. Chichester: John Wiley [distributor].
Peppers, Don, Rogers, Martha, and ebrary, Inc (1999) The one to one manager: real-world lessons in customer relationship management [electronic resource]. 1st ed. New York: Currency/Doubleday.
Poynter, Ray (2010) The handbook of online and social media research: tools and techniques for market researchers. Chichester: Wiley.
Richardson, Neil et al. (2010) A quick start guide to social media marketing: high impact low-cost marketing that works : new tools for business [electronic resource]. London: Kogan Page.
Roberts, M.L. and Zahay, D.L. (2012) Internet Marketing: integrating online and offline strategies. Mason, Ohio: South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012).
Sheldrake, Philip (2011) The business of influence: reframing marketing and PR for the digital age. Chichester: John Wiley.
Singh, Nitish (2011a) Localization strategies for e-business. Cambridge: Cambridge University Press.
Singh, Nitish (2011b) Localization strategies for e-business. Cambridge: Cambridge University Press.
Smith, P. R. and Zook, Ze (2011) Marketing communications: integrating offline and online with social media [electronic resource]. 5th ed. London: Kogan Page.
Stephanie Agresta and Bonin B. Bough (2011a) Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource). Boston, MA: Course Technology.
Stephanie Agresta and Bonin B. Bough (2011b) Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource). Boston, MA: Course Technology.
