1
Chaffey, Dave. Digital Marketing : Strategy, Implementation and Practice. 5th ed. Harlow: : Pearson/Education 2012.
2
Dave Chaffey. eMarketing excellence. Abingdon, Oxon: : Routledge 2012.
3
Chaffey, Dave, Smith, P. R. eMarketing excellence: planning and optimizing your digital marketing (electronic resource). 4th ed. London: : Routledge 2013. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u
4
Roberts ML, Zahay DL. Internet Marketing: integrating online and offline strategies. Mason, Ohio: : South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012) 2012.
5
Krista Neher. Social Media Marketing [Paperback]. South-Western College Publishing; International ed edition (19 Mar 2012) http://www.amazon.co.uk/Social-Media-Marketing-Melissa-Barker/dp/1133589278/ref=tmm_pap_title_0
6
Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement. http://site.ebrary.com/lib/roehampton/docDetail.action?docID=10483599
7
Carter, Brian, Levy, Justin R. Facebook marketing: leveraging Facebook’s features for your marketing campaigns. 3rd ed. Indianapolis, Ind: : Que 2012.
8
Richardson, Neil, Gosnay, Ruth, Carroll, Angela, et al. A quick start guide to social media marketing: high impact low-cost marketing that works : new tools for business. London: : Kogan Page 2010.
9
Poynter, Ray. The handbook of online and social media research: tools and techniques for market researchers. Chichester: : Wiley 2010.
10
Melanie Mathos, Chad Norman. 101 social media tactics for nonprofits: a field guide (electronic resource). Hoboken, N.J.: : Wiley 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u
11
Evans, Dave, ebrary, Inc. Social media marketing: an hour a day. Indianapolis, Ind: : Wiley 2008.
12
Stephanie Agresta, Bonin B. Bough. Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource). Boston, MA: : Course Technology 2011.
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Stephanie Agresta, Bonin B. Bough. Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource). Boston, MA: : Course Technology 2011.
14
Christer Holloman. The social media MBA: your competitive edge in social media strategy development & delivery (electronic resource). Chichester: : Wiley 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u
15
Smith, P. R., Zook, Ze. Marketing communications: integrating offline and online with social media. 5th ed. London: : Kogan Page 2011.
16
Green, Lelia. The Internet: an introduction to new media (electronic resource). Oxford: : Berg 2010. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u
17
Peppers, Don, Rogers, Martha, ebrary, Inc. The one to one manager: real-world lessons in customer relationship management. 1st ed. New York: : Currency/Doubleday 1999.
18
Brian Solis. Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web (electronic resource). Hoboken, N.J.: : John Wiley & Sons, Inc 2010. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u
19
McGovern, Gerry. The stranger’s long neck: how to deliver what your customers really want online (electronic resource). London: : A & C Black 2010.
20
Sheldrake, Philip. The business of influence: reframing marketing and PR for the digital age. Chichester: : John Wiley 2011.
21
Mathieson, Rick. The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world (electronic resource). New York: : American Management Association 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799
22
Newlands, Murray. Online marketing: a user’s manual. Chichester: : John Wiley [distributor] 2011.
23
Dave Chaffey. Digital Marketing: Strategy, Implementation and Practice [Paperback]. Pearson; 5 edition (12 July 2012)
24
Singh, Nitish. Localization strategies for e-business. Cambridge: : Cambridge University Press 2011.
25
Singh, Nitish. Localization strategies for e-business. Cambridge: : Cambridge University Press 2011.
26
Clay, Bruce, Esparza, Susan. Search engine optimization all-in-one for dummies (electronic resource). Hoboken, NJ: : Wiley Publishing, Inc 2009.
27
Ledford, Jerri L. SEO: search engine optimization bible (electronic resource). Chichester: : John Wiley [distributor] 2008.
28
Berry, Michael J. A., Linoff, Gordon, ebrary, Inc. Data mining techniques: for marketing, sales, and customer relationship management. 2nd ed. Indianapolis, Ind: : Wiley Pub 2004.
29
Customer loyalty, retention, and customer relationship management (electronic resource). Bradford, England: : Emerald Group Publishing 2006. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518
30
Gentle, Michael. The CRM project management handbook: building realistic expectations and managing risk (electronic resource). London: : Kogan Page 2002.
31
Bligh, Philip, Turk, Douglas. CRM unplugged: releasing CRM’s strategic value (electronic resource). Hoboken, N.J.: : Wiley 2004. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333
32
Buttle, Francis. Customer relationship management: concepts and technologies (electronic resource). 2nd ed. Oxford: : Butterworth-Heinemann 2009. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u
33
Jones, Susan K; Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing. 2009.http://prism.talis.com/roehampton/items/599258?query=Business-to-business Internet marketing%3A seven proven strategies for increasing profits through internet direct marketing&resultsUri=items%3Fquery%3DBusiness-to-business%2BInternet%2Bmarketing%253A%2Bseven%2Bproven%2Bstrategies%2Bfor%2Bincreasing%2Bprofits%2Bthrough%2Binternet%2Bdirect%2Bmarketing%2B
34
Clark, Ronald. Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource). [Brisbane, Australia: : Emereo] 2008.
35
Holtz, Shel, Demopoulos, Ted. Blogging for business: everything you need to know and why you should care (electronic resource). Chicago, IL: : Kaplan Pub 2006.
36
Breitbarth, Wayne. Power formula for LinkedIn success: kick-start your business, brand & job search. Austin, Tex: : Gazelle [distributor] 2011.
37
Carter, Brian. The like economy: how businesses make money with Facebook. Indianapolis, Ind: : Que 2011.
38
Barefoot, Darren, Szabo, Julie. Friends with benefits: a social media marketing handbook (electronic resource). 1st ed. San Francisco, CA: : No Starch Press 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533
39
Barefoot, Darren, Szabo, Julie. Friends with benefits: a social media marketing handbook (electronic resource). 1st ed. San Francisco, CA: : No Starch Press 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533
40
Breitbarth, Wayne. Power formula for LinkedIn success: kick-start your business, brand & job search. Austin, Tex: : Gazelle [distributor] 2011.
41
Holtz, Shel, Demopoulos, Ted. Blogging for business: everything you need to know and why you should care (electronic resource). Chicago, IL: : Kaplan Pub 2006.
42
Clark, Ronald. Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource). [Brisbane, Australia: : Emereo] 2008.
43
Jones, Susan K; Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing. 2009.http://prism.talis.com/roehampton/items/599258?query=Business-to-business Internet marketing%3A seven proven strategies for increasing profits through internet direct marketing&resultsUri=items%3Fquery%3DBusiness-to-business%2BInternet%2Bmarketing%253A%2Bseven%2Bproven%2Bstrategies%2Bfor%2Bincreasing%2Bprofits%2Bthrough%2Binternet%2Bdirect%2Bmarketing%2B
44
Buttle, Francis. Customer relationship management: concepts and technologies (electronic resource). 2nd ed. Oxford: : Butterworth-Heinemann 2009. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u
