1.
Solomon MR, Bamossy GJ, Askegaard S, Hogg MK. Consumer Behaviour: A European Perspective. Fifth edition. Pearson; 2013. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com.roe.idm.oclc.org/Vleweb/Product/Index/462671?page=0&uid=^u
2.
Schiffman LG, Wisenblit J. Consumer Behavior. 11th global edition. Pearson Education Limited; 2015.
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Blythe J. Consumer Behaviour. 2nd edition. SAGE; 2013.
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East, Robert, Vanhuele, Marc, Wright, Malcolm. Consumer Behaviour. SAGE; 2008.
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Benoit, Sabine H Tabea; Does Service Employees’ Appearance Affect the Healthiness of Food Choice? Published online 2015.
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Rafiq M, Fulford H, Lu X. Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management. 2013;29(3-4):494-517. doi:10.1080/0267257X.2012.737356
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Moeller S, Fassnacht M, Ettinger A. Retaining Customers With Shopping Convenience. Journal of Relationship Marketing. 2009;8(4):313-329. doi:10.1080/15332660903344644
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Parsons E, Maclaran P. Contemporary Issues in Marketing and Consumer Behaviour (Electronic Resource). Butterworth-Heinemann; 2009. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080943169&uid=^u
9.
Nair SR, ebrary, Inc. Consumer Behaviour and Marketing Research: (Text and Cases)  (Electronic Resource). Rev. ed. Himalaya Pub. House; 2009. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=3011232
10.
Lewis, Alan. The Cambridge Handbook of Psychology and Economic Behaviour  (Electronic Resource). Cambridge University Press; 2008. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780511390920&uid=^u
11.
Lewis, Tania, Potter, Emily. Ethical Consumption: A Critical Introduction. Routledge; 2011.
12.
Jansson-Boyd, Cathrine V. Consumer Psychology (Electronic Resource). Open University Press; 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=771418
13.
Raab G. The Psychology of Marketing: Cross-Cultural Perspectives (Electronic Resource). Gower; 2010. http://site.ebrary.com/lib/roehampton/Doc?id=10411938
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Baker MJ. Macmillan Dictionary of Marketing and Advertising. Vol Macmillan business. 3rd ed. Macmillan; 1998.
15.
Dacko SG. The Advanced Dictionary of Marketing: Putting Theory to Use (Electronic Resource). Oxford University Press; 2008. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=415821
16.
Grant J. Green Marketing Manifesto. John Wiley & Sons; 2007.
17.
Ries A. Fall of Advertising and the Rise of PR. 1st HarperBusiness pbk ed. HarperBusiness; 2004.
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Ries A, Trout J. The 22 Immutable Laws of Marketing. Special overseas ed. HarperCollins; 1994.
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Ries A, Trout J. Positioning: The Battle for Your Mind. McGraw-Hill; 2001.
20.
Trout J. In Search of the Obvious: The Antidote for Today’s Marketing Mess (Electronic Resource). John Wiley & Sons; 2008. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=380489
21.
Trout J. Repositioning : The New Battle Foryour Mind. McGraw-Hill Professional; 2009.
22.
Timm PR. Customer Service: Career Success through Customer Loyalty. 6th ed. Prentice Hall; 2013.
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European Journal of Marketing.
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Journal of Consumer Behaviour.
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Journal of Consumer Research.
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Journal of marketing management.
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Journal of Brand Management.
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The International Review of Retail, Distribution and Consumer Research. http://www.tandfonline.com/loi/rirr20?close=22&repitition=0#vol_22
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Kumar A, Bezawada R, Rishika R, Janakiraman R, Kannan PK. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing. 2016;80(1):7-25. doi:10.1509/jm.14.0249
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Stratten S. UnMarketing: Stop Marketing; Start Engaging. Wiley; 2012. http://site.ebrary.com/lib/roehampton/Doc?id=10538768
31.
Andzulis, James ‘Mick’1Panagopoulos, Nikolaos G.2Rapp, Adam1. A Review of Social Media and Implications for the Sales Process. Journal of Personal Selling & Sales Management. 2012;32(Issue 3, p305-316. 12p. 1 Diagram):305-316. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=78110796&site=ehost-live
32.
Kozinets RV, de Valck K, Wojnicki AC, Wilner SJS. Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities. Journal of Marketing. 2010;74(2):71-89. doi:10.1509/jmkg.74.2.71
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Ashman R, Solomon MR, Wolny J. An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour. 2015;14(2):127-146. doi:10.1362/147539215X14373846805743
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Laroche M. Advancing knowledge of the global consumer culture: Introduction to the special issue. Journal of Business Research. 2016;69(3):1071-1073. doi:10.1016/j.jbusres.2015.08.022
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Wells VK. Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management. 2014;30(11-12):1119-1158. doi:10.1080/0267257X.2014.929161
36.
McAlexander, James H.1Schouten, John W.2Koenig, Harold F.1. Building Brand Community. Journal of Marketing. 2002;66:38-54. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6367849&site=ehost-live
37.
Till, Brian D.1Stanley, Sarah M.2Priluck, Randi3. Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology & Marketing. 2008;25(Issue 2):179-196. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=28443744&site=ehost-live
38.
Bushra, Aliya1. CONSUMER CULTURE AND POST-PURCHASE BEHAVIOR. Journal of Developing Areas. 2015;49:15-24. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=108548230&site=ehost-live
39.
Wagner J, Benoit (née Moeller) S. Creating value in retail buyer–vendor relationships: A service-centered model. Industrial Marketing Management. 2015;44:166-179. doi:10.1016/j.indmarman.2014.10.013
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Schouten, John W.1. Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction. Journal of Consumer Research. 17:412-425. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=4657127&site=ehost-live
41.
Schouten, John W.1McAlexander, James H.2. Subcultures of Consumption: An Ethnography of the New Bikers. Journal of Consumer Research. 22:43-61. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9507113978&site=ehost-live
42.
Brand Republic - The Smart Filter | Brand Republic. http://www.brandrepublic.com/
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Marketing - the UK’s leading title for marketing professionals. http://www.marketingmagazine.co.uk/
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Marketing Week. http://www.marketingweek.com/
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Research Magazine - news, analysis and jobs for market researchers. http://www.research-live.com/
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Technology | Adweek. http://www.adweek.com/technology
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Marketing Land. http://marketingland.com/
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MarketingVox - Practical news for interactive marketing practitioners. SEO, SEM, social, mobile, analytics and other online tactics, tools and strategies. http://www.marketingvox.com/
49.
E-Commerce Times: E-Business Means Business. http://www.ecommercetimes.com/
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eMarketer - Digital Marketing Research. http://www.emarketer.com/
51.
Marketing Resources, Strategies for Marketing, B2B Marketing - MarketingProfs. http://www.marketingprofs.com/
52.
Nexis®: Sign In. https://roe.idm.oclc.org/login?url=https://advance.lexis.com/nexis?&identityprofileid=9H6FNF57682
53.
University of Roehampton Library. Referencing Guidance. https://portal.roehampton.ac.uk/information/library/Pages/referencing-and-refworks.aspx