1
Solomon MR, Bamossy GJ, Askegaard S, et al. Consumer behaviour: a European perspective. Fifth edition. Harlow, England: : Pearson 2013. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com.roe.idm.oclc.org/Vleweb/Product/Index/462671?page=0&uid=^u
2
Schiffman LG, Wisenblit J. Consumer behavior. 11th global edition. Harlow, Essex: : Pearson Education Limited 2015.
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Blythe J. Consumer behaviour. 2nd edition. Los Angeles, California: : SAGE 2013.
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East, Robert, Vanhuele, Marc, Wright, Malcolm. Consumer behaviour. London: : SAGE 2008.
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Benoit, Sabine H Tabea; Does Service Employees’ Appearance Affect the Healthiness of Food Choice? 2015.
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Rafiq M, Fulford H, Lu X. Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management 2013;29:494–517. doi:10.1080/0267257X.2012.737356
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Moeller S, Fassnacht M, Ettinger A. Retaining Customers With Shopping Convenience. Journal of Relationship Marketing 2009;8:313–29. doi:10.1080/15332660903344644
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Parsons E, Maclaran P. Contemporary issues in marketing and consumer behaviour (electronic resource). Oxford: : Butterworth-Heinemann 2009. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080943169&uid=^u
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Nair SR, ebrary, Inc. Consumer behaviour and marketing research: (text and cases)  (electronic resource). Rev. ed. Mumbai [India]: : Himalaya Pub. House 2009. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=3011232
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Lewis, Alan. The Cambridge handbook of psychology and economic behaviour  (electronic resource). Cambridge: : Cambridge University Press 2008. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780511390920&uid=^u
11
Lewis, Tania, Potter, Emily. Ethical consumption: a critical introduction. London: : Routledge 2011.
12
Jansson-Boyd, Cathrine V. Consumer psychology (electronic resource). Maidenhead: : Open University Press 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=771418
13
Raab G. The psychology of marketing: cross-cultural perspectives (electronic resource). Burlington, VT: : Gower 2010. http://site.ebrary.com/lib/roehampton/Doc?id=10411938
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Baker MJ. Macmillan dictionary of marketing and advertising. 3rd ed. Basingstoke: : Macmillan 1998.
15
Dacko SG. The advanced dictionary of marketing: putting theory to use (electronic resource). Oxford: : Oxford University Press 2008. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=415821
16
Grant J. Green marketing manifesto. Chichester, West Sussex ; Hoboken,N+: : John Wiley & Sons 2007.
17
Ries A. Fall of advertising and the rise of PR. 1st HarperBusiness pbk ed. New York: : HarperBusiness 2004.
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Ries A, Trout J. The 22 immutable laws of marketing. Special overseas ed. London: : HarperCollins 1994.
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Ries A, Trout J. Positioning: the battle for your mind. New York: : McGraw-Hill 2001.
20
Trout J. In search of the obvious: the antidote for today’s marketing mess (electronic resource). Hoboken, N.J.: : John Wiley & Sons 2008. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=380489
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Trout J. Repositioning : the new battle foryour mind. New York: : McGraw-Hill Professional 2009.
22
Timm PR. Customer service: career success through customer loyalty. 6th ed. Upper Saddle River, N.J.: : Prentice Hall 2013.
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European Journal of Marketing.
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Journal of Consumer Behaviour.
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Journal of Consumer Research.
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Journal of marketing management.
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Journal of Brand Management.
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The International Review of Retail, Distribution and Consumer Research. http://www.tandfonline.com/loi/rirr20?close=22&repitition=0#vol_22
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Kumar A, Bezawada R, Rishika R, et al. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing 2016;80:7–25. doi:10.1509/jm.14.0249
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Stratten S. UnMarketing: stop marketing; Start engaging. Hoboken: : Wiley 2012. http://site.ebrary.com/lib/roehampton/Doc?id=10538768
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Andzulis, James ‘Mick’1Panagopoulos, Nikolaos G.2Rapp, Adam1. A Review of Social Media and Implications for the Sales Process. Journal of Personal Selling & Sales Management 2012;32:305–16.http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=78110796&site=ehost-live
32
Kozinets RV, de Valck K, Wojnicki AC, et al. Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities. Journal of Marketing 2010;74:71–89. doi:10.1509/jmkg.74.2.71
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Ashman R, Solomon MR, Wolny J. An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour 2015;14:127–46. doi:10.1362/147539215X14373846805743
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Laroche M. Advancing knowledge of the global consumer culture: Introduction to the special issue. Journal of Business Research 2016;69:1071–3. doi:10.1016/j.jbusres.2015.08.022
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Wells VK. Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management 2014;30:1119–58. doi:10.1080/0267257X.2014.929161
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McAlexander, James H.1Schouten, John W.2Koenig, Harold F.1. Building Brand Community. Journal of Marketing 2002;66:38–54.http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6367849&site=ehost-live
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Till, Brian D.1Stanley, Sarah M.2Priluck, Randi3. Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology & Marketing 2008;25:179–96.http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=28443744&site=ehost-live
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Bushra, Aliya1. CONSUMER CULTURE AND POST-PURCHASE BEHAVIOR. Journal of Developing Areas 2015;49:15–24.http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=108548230&site=ehost-live
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Wagner J, Benoit (née Moeller) S. Creating value in retail buyer–vendor relationships: A service-centered model. Industrial Marketing Management 2015;44:166–79. doi:10.1016/j.indmarman.2014.10.013
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Schouten, John W.1. Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction. Journal of Consumer Research;17:412–25.http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=4657127&site=ehost-live
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Schouten, John W.1McAlexander, James H.2. Subcultures of Consumption: An Ethnography of the New Bikers. Journal of Consumer Research;22:43–61.http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9507113978&site=ehost-live
42
Brand Republic - The Smart Filter | Brand Republic. http://www.brandrepublic.com/
43
Marketing - the UK’s leading title for marketing professionals. http://www.marketingmagazine.co.uk/
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Marketing Week. http://www.marketingweek.com/
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Research Magazine - news, analysis and jobs for market researchers. http://www.research-live.com/
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Technology | Adweek. http://www.adweek.com/technology
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Marketing Land. http://marketingland.com/
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MarketingVox - Practical news for interactive marketing practitioners. SEO, SEM, social, mobile, analytics and other online tactics, tools and strategies. http://www.marketingvox.com/
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E-Commerce Times: E-Business Means Business. http://www.ecommercetimes.com/
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eMarketer - Digital Marketing Research. http://www.emarketer.com/
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Marketing Resources, Strategies for Marketing, B2B Marketing - MarketingProfs. http://www.marketingprofs.com/
52
Nexis®: Sign In. https://roe.idm.oclc.org/login?url=https://advance.lexis.com/nexis?&identityprofileid=9H6FNF57682
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University of Roehampton Library. Referencing Guidance. https://portal.roehampton.ac.uk/information/library/Pages/referencing-and-refworks.aspx