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Ashman, R., Solomon, M. R., & Wolny, J. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14(2), 127–146. https://doi.org/10.1362/147539215X14373846805743
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Dacko, S. G. (2008). The advanced dictionary of marketing: putting theory to use (electronic resource). Oxford University Press. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=415821
East, Robert, Vanhuele, Marc, & Wright, Malcolm. (2008). Consumer behaviour. SAGE.
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Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80(1), 7–25. https://doi.org/10.1509/jm.14.0249
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Lewis, Tania & Potter, Emily. (2011). Ethical consumption: a critical introduction. Routledge.
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McAlexander, James H.1Schouten, John W.2Koenig, Harold F.1. (2002). Building Brand Community. Journal of Marketing, 66, 38–54. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6367849&site=ehost-live
Moeller, S., Fassnacht, M., & Ettinger, A. (2009). Retaining Customers With Shopping Convenience. Journal of Relationship Marketing, 8(4), 313–329. https://doi.org/10.1080/15332660903344644
Nair, S. R. & ebrary, Inc. (2009). Consumer behaviour and marketing research: (text and cases)  (electronic resource) (Rev. ed). Himalaya Pub. House. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=3011232
Nexis®: Sign In. (n.d.). https://roe.idm.oclc.org/login?url=https://advance.lexis.com/nexis?&identityprofileid=9H6FNF57682
Parsons, E., & Maclaran, P. (2009). Contemporary issues in marketing and consumer behaviour (electronic resource). Butterworth-Heinemann. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080943169&uid=^u
Raab, G. (2010). The psychology of marketing: cross-cultural perspectives (electronic resource). Gower. http://site.ebrary.com/lib/roehampton/Doc?id=10411938
Rafiq, M., Fulford, H., & Lu, X. (2013). Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management, 29(3–4), 494–517. https://doi.org/10.1080/0267257X.2012.737356
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Ries, A. (2004). Fall of advertising and the rise of PR. (1st HarperBusiness pbk ed). HarperBusiness.
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Ries, A., & Trout, J. (2001). Positioning: the battle for your mind. McGraw-Hill.
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Schouten, John W.1. (n.d.). Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction. Journal of Consumer Research, 17, 412–425. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=4657127&site=ehost-live
Schouten, John W.1McAlexander, James H.2. (n.d.). Subcultures of Consumption: An Ethnography of the New Bikers. Journal of Consumer Research, 22, 43–61. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9507113978&site=ehost-live
Solomon, M. R., Bamossy, G. J., Askegaard, S., & Hogg, M. K. (2013). Consumer behaviour: a European perspective (Fifth edition). Pearson. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com.roe.idm.oclc.org/Vleweb/Product/Index/462671?page=0&uid=^u
Stratten, S. (2012). UnMarketing: stop marketing; Start engaging. Wiley. http://site.ebrary.com/lib/roehampton/Doc?id=10538768
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Till, Brian D.1Stanley, Sarah M.2Priluck, Randi3. (2008). Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology & Marketing, 25(Issue 2), 179–196. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=28443744&site=ehost-live
Timm, P. R. (2013). Customer service: career success through customer loyalty (6th ed). Prentice Hall.
Trout, J. (2008). In search of the obvious: the antidote for today’s marketing mess (electronic resource). John Wiley & Sons. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=380489
Trout, J. (2009). Repositioning : the new battle foryour mind. McGraw-Hill Professional.
University of Roehampton Library. (n.d.). Referencing Guidance. https://portal.roehampton.ac.uk/information/library/Pages/referencing-and-refworks.aspx
Wagner, J., & Benoit (née Moeller), S. (2015). Creating value in retail buyer–vendor relationships: A service-centered model. Industrial Marketing Management, 44, 166–179. https://doi.org/10.1016/j.indmarman.2014.10.013
Wells, V. K. (2014). Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management, 30(11–12), 1119–1158. https://doi.org/10.1080/0267257X.2014.929161