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M. R. Solomon, G. J. Bamossy, S. Askegaard, and M. K. Hogg, Consumer behaviour: a European perspective, Fifth edition. Harlow, England: Pearson, 2013 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com.roe.idm.oclc.org/Vleweb/Product/Index/462671?page=0&uid=^u
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L. G. Schiffman and J. Wisenblit, Consumer behavior, 11th global edition. Harlow, Essex: Pearson Education Limited, 2015.
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M. Rafiq, H. Fulford, and X. Lu, ‘Building customer loyalty in online retailing: The role of relationship quality’, Journal of Marketing Management, vol. 29, no. 3–4, pp. 494–517, Feb. 2013, doi: 10.1080/0267257X.2012.737356.
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E. Parsons and P. Maclaran, Contemporary issues in marketing and consumer behaviour (electronic resource). Oxford: Butterworth-Heinemann, 2009 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080943169&uid=^u
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S. R. Nair and ebrary, Inc, Consumer behaviour and marketing research: (text and cases) (electronic resource), Rev. ed. Mumbai [India]: Himalaya Pub. House, 2009 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=3011232
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Lewis, Alan, The Cambridge handbook of psychology and economic behaviour (electronic resource). Cambridge: Cambridge University Press, 2008 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780511390920&uid=^u
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Lewis, Tania and Potter, Emily, Ethical consumption: a critical introduction. London: Routledge, 2011.
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Jansson-Boyd, Cathrine V., Consumer psychology (electronic resource). Maidenhead: Open University Press, 2010 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=771418
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G. Raab, The psychology of marketing: cross-cultural perspectives (electronic resource). Burlington, VT: Gower, 2010 [Online]. Available: http://site.ebrary.com/lib/roehampton/Doc?id=10411938
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M. J. Baker, Macmillan dictionary of marketing and advertising, 3rd ed., vol. Macmillan business. Basingstoke: Macmillan, 1998.
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S. G. Dacko, The advanced dictionary of marketing: putting theory to use (electronic resource). Oxford: Oxford University Press, 2008 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=415821
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J. Grant, Green marketing manifesto. Chichester, West Sussex ; Hoboken,N+: John Wiley & Sons, 2007.
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A. Ries, Fall of advertising and the rise of PR., 1st HarperBusiness pbk ed. New York: HarperBusiness, 2004.
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A. Ries and J. Trout, The 22 immutable laws of marketing, Special overseas ed. London: HarperCollins, 1994.
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A. Ries and J. Trout, Positioning: the battle for your mind. New York: McGraw-Hill, 2001.
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J. Trout, In search of the obvious: the antidote for today’s marketing mess (electronic resource). Hoboken, N.J.: John Wiley & Sons, 2008 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=380489
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J. Trout, Repositioning : the new battle foryour mind. New York: McGraw-Hill Professional, 2009.
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P. R. Timm, Customer service: career success through customer loyalty, 6th ed. Upper Saddle River, N.J.: Prentice Hall, 2013.
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A. Kumar, R. Bezawada, R. Rishika, R. Janakiraman, and P. K. Kannan, ‘From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior’, Journal of Marketing, vol. 80, no. 1, pp. 7–25, Jan. 2016, doi: 10.1509/jm.14.0249.
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S. Stratten, UnMarketing: stop marketing; Start engaging. Hoboken: Wiley, 2012 [Online]. Available: http://site.ebrary.com/lib/roehampton/Doc?id=10538768
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Andzulis, James ‘Mick’1Panagopoulos, Nikolaos G.2Rapp, Adam1, ‘A Review of Social Media and Implications for the Sales Process.’, Journal of Personal Selling & Sales Management, vol. 32, no. Issue 3, p305-316. 12p. 1 Diagram, pp. 305–316, 2012 [Online]. Available: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=78110796&site=ehost-live
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R. V. Kozinets, K. de Valck, A. C. Wojnicki, and S. J. S. Wilner, ‘Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities’, Journal of Marketing, vol. 74, no. 2, pp. 71–89, Mar. 2010, doi: 10.1509/jmkg.74.2.71.
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R. Ashman, M. R. Solomon, and J. Wolny, ‘An old model for a new age: Consumer decision making in participatory digital culture’, Journal of Customer Behaviour, vol. 14, no. 2, pp. 127–146, Aug. 2015, doi: 10.1362/147539215X14373846805743.
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M. Laroche, ‘Advancing knowledge of the global consumer culture: Introduction to the special issue’, Journal of Business Research, vol. 69, no. 3, pp. 1071–1073, Mar. 2016, doi: 10.1016/j.jbusres.2015.08.022.
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V. K. Wells, ‘Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda’, Journal of Marketing Management, vol. 30, no. 11–12, pp. 1119–1158, Sep. 2014, doi: 10.1080/0267257X.2014.929161.
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McAlexander, James H.1Schouten, John W.2Koenig, Harold F.1, ‘Building Brand Community.’, Journal of Marketing, vol. 66, pp. 38–54, 2002 [Online]. Available: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6367849&site=ehost-live
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Till, Brian D.1Stanley, Sarah M.2Priluck, Randi3, ‘Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction.’, Psychology & Marketing, vol. 25, no. Issue 2, pp. 179–196, 2008 [Online]. Available: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=28443744&site=ehost-live
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Bushra, Aliya1, ‘CONSUMER CULTURE AND POST-PURCHASE BEHAVIOR.’, Journal of Developing Areas, vol. 49, pp. 15–24, 2015 [Online]. Available: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=108548230&site=ehost-live
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J. Wagner and S. Benoit (née Moeller), ‘Creating value in retail buyer–vendor relationships: A service-centered model’, Industrial Marketing Management, vol. 44, pp. 166–179, Jan. 2015, doi: 10.1016/j.indmarman.2014.10.013.
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Schouten, John W.1, ‘Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction.’, Journal of Consumer Research, vol. 17, pp. 412–425 [Online]. Available: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=4657127&site=ehost-live
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Schouten, John W.1McAlexander, James H.2, ‘Subcultures of Consumption: An Ethnography of the New Bikers.’, Journal of Consumer Research, vol. 22, pp. 43–61 [Online]. Available: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9507113978&site=ehost-live
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‘Brand Republic - The Smart Filter | Brand Republic’. [Online]. Available: http://www.brandrepublic.com/
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University of Roehampton Library, ‘Referencing Guidance’. [Online]. Available: https://portal.roehampton.ac.uk/information/library/Pages/referencing-and-refworks.aspx
