Andzulis, James ‘Mick’1Panagopoulos, Nikolaos G.2Rapp, Adam1. ‘A Review of Social Media and Implications for the Sales Process.’ Journal of Personal Selling & Sales Management 32.Issue 3, p305-316. 12p. 1 Diagram (2012): 305–316. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=78110796&site=ehost-live>.
Ashman, Rachel, Michael R. Solomon, and Julia Wolny. ‘An Old Model for a New Age: Consumer Decision Making in Participatory Digital Culture’. Journal of Customer Behaviour 14.2 (2015): 127–146. Web.
Baker, Michael J. Macmillan Dictionary of Marketing and Advertising. 3rd ed. Macmillan business. Basingstoke: Macmillan, 1998. Print.
Benoit, Sabine, Huneke, Tabea; ‘Does Service Employees’ Appearance Affect the Healthiness of Food Choice?’ (2015): n. pag. Print.
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Bushra, Aliya1. ‘CONSUMER CULTURE AND POST-PURCHASE BEHAVIOR.’ Journal of Developing Areas 49 (2015): 15–24. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=108548230&site=ehost-live>.
Dacko, Scott G. The Advanced Dictionary of Marketing: Putting Theory to Use (Electronic Resource). Oxford: Oxford University Press, 2008. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=415821>.
East, Robert, Vanhuele, Marc, and Wright, Malcolm. Consumer Behaviour. London: SAGE, 2008. Print.
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Jansson-Boyd, Cathrine V. Consumer Psychology (Electronic Resource). Maidenhead: Open University Press, 2010. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=771418>.
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Kumar, Ashish et al. ‘From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior’. Journal of Marketing 80.1 (2016): 7–25. Web.
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Lewis, Alan. The Cambridge Handbook of Psychology and Economic Behaviour  (Electronic Resource). Cambridge: Cambridge University Press, 2008. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780511390920&uid=^u>.
Lewis, Tania and Potter, Emily. Ethical Consumption: A Critical Introduction. London: Routledge, 2011. Print.
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‘MarketingVox - Practical News for Interactive Marketing Practitioners. SEO, SEM, Social, Mobile, Analytics and Other Online Tactics, Tools and Strategies.’ N.p., n.d. Web. <http://www.marketingvox.com/>.
McAlexander, James H.1Schouten, John W.2Koenig, Harold F.1. ‘Building Brand Community.’ Journal of Marketing 66 (2002): 38–54. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6367849&site=ehost-live>.
Moeller, Sabine, Martin Fassnacht, and Andreas Ettinger. ‘Retaining Customers With Shopping Convenience’. Journal of Relationship Marketing 8.4 (2009): 313–329. Web.
Nair, Suja R. and ebrary, Inc. Consumer Behaviour and Marketing Research: (Text and Cases)  (Electronic Resource). Rev. ed. Mumbai [India]: Himalaya Pub. House, 2009. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=3011232>.
‘Nexis®: Sign In’. N.p., n.d. Web. <https://roe.idm.oclc.org/login?url=https://advance.lexis.com/nexis?&identityprofileid=9H6FNF57682>.
Parsons, Elizabeth, and Pauline Maclaran. Contemporary Issues in Marketing and Consumer Behaviour (Electronic Resource). Oxford: Butterworth-Heinemann, 2009. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080943169&uid=^u>.
Raab, Gerhard. The Psychology of Marketing: Cross-Cultural Perspectives (Electronic Resource). Burlington, VT: Gower, 2010. Web. <http://site.ebrary.com/lib/roehampton/Doc?id=10411938>.
Rafiq, Mohammed, Heather Fulford, and Xiaoming Lu. ‘Building Customer Loyalty in Online Retailing: The Role of Relationship Quality’. Journal of Marketing Management 29.3–4 (2013): 494–517. Web.
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Ries, Al. Fall of Advertising and the Rise of PR. 1st HarperBusiness pbk ed. New York: HarperBusiness, 2004. Print.
Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York: McGraw-Hill, 2001. Print.
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Schiffman, Leon G., and Joseph Wisenblit. Consumer Behavior. 11th global edition. Harlow, Essex: Pearson Education Limited, 2015. Print.
Schouten, John W.1. ‘Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction.’ Journal of Consumer Research 17 412–425. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=4657127&site=ehost-live>.
Schouten, John W.1McAlexander, James H.2. ‘Subcultures of Consumption: An Ethnography of the New Bikers.’ Journal of Consumer Research 22 43–61. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9507113978&site=ehost-live>.
Solomon, Michael R. et al. Consumer Behaviour: A European Perspective. Fifth edition. Harlow, England: Pearson, 2013. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com.roe.idm.oclc.org/Vleweb/Product/Index/462671?page=0&amp;uid=^u>.
Stratten, Scott. UnMarketing: Stop Marketing; Start Engaging. Hoboken: Wiley, 2012. Web. <http://site.ebrary.com/lib/roehampton/Doc?id=10538768>.
‘Technology | Adweek’. N.p., n.d. Web. <http://www.adweek.com/technology>.
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Till, Brian D.1Stanley, Sarah M.2Priluck, Randi3. ‘Classical Conditioning and Celebrity Endorsers: An Examination of Belongingness and Resistance to Extinction.’ Psychology & Marketing 25.Issue 2 (2008): 179–196. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=28443744&site=ehost-live>.
Timm, Paul R. Customer Service: Career Success through Customer Loyalty. 6th ed. Upper Saddle River, N.J.: Prentice Hall, 2013. Print.
Trout, Jack. In Search of the Obvious: The Antidote for Today’s Marketing Mess (Electronic Resource). Hoboken, N.J.: John Wiley & Sons, 2008. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=380489>.
---. Repositioning : The New Battle Foryour Mind. New York: McGraw-Hill Professional, 2009. Print.
University of Roehampton Library. ‘Referencing Guidance’. N.p., n.d. Web. <https://portal.roehampton.ac.uk/information/library/Pages/referencing-and-refworks.aspx>.
Wagner, Janet, and Sabine Benoit (née Moeller). ‘Creating Value in Retail Buyer–Vendor Relationships: A Service-Centered Model’. Industrial Marketing Management 44 (2015): 166–179. Web.
Wells, Victoria K. ‘Behavioural Psychology, Marketing and Consumer Behaviour: A Literature Review and Future Research Agenda’. Journal of Marketing Management 30.11–12 (2014): 1119–1158. Web.