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Solomon MR, Bamossy GJ, Askegaard S, Hogg MK. Consumer behaviour: a European perspective [Internet]. Fifth edition. Harlow, England: Pearson; 2013. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com.roe.idm.oclc.org/Vleweb/Product/Index/462671?page=0&uid=^u
2.
Schiffman LG, Wisenblit J. Consumer behavior. 11th global edition. Harlow, Essex: Pearson Education Limited; 2015.
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Blythe J. Consumer behaviour. 2nd edition. Los Angeles, California: SAGE; 2013.
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East, Robert, Vanhuele, Marc, Wright, Malcolm. Consumer behaviour. London: SAGE; 2008.
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Benoit, Sabine H Tabea; Does Service Employees’ Appearance Affect the Healthiness of Food Choice? 2015;
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Rafiq M, Fulford H, Lu X. Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management. 2013 Feb;29(3–4):494–517.
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Moeller S, Fassnacht M, Ettinger A. Retaining Customers With Shopping Convenience. Journal of Relationship Marketing. 2009 Nov 30;8(4):313–29.
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Parsons E, Maclaran P. Contemporary issues in marketing and consumer behaviour (electronic resource) [Internet]. Oxford: Butterworth-Heinemann; 2009. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080943169&uid=^u
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Nair SR, ebrary, Inc. Consumer behaviour and marketing research: (text and cases)  (electronic resource) [Internet]. Rev. ed. Mumbai [India]: Himalaya Pub. House; 2009. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=3011232
10.
Lewis, Alan. The Cambridge handbook of psychology and economic behaviour  (electronic resource) [Internet]. Cambridge: Cambridge University Press; 2008. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780511390920&uid=^u
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Lewis, Tania, Potter, Emily. Ethical consumption: a critical introduction. London: Routledge; 2011.
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Jansson-Boyd, Cathrine V. Consumer psychology (electronic resource) [Internet]. Maidenhead: Open University Press; 2010. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=771418
13.
Raab G. The psychology of marketing: cross-cultural perspectives (electronic resource) [Internet]. Burlington, VT: Gower; 2010. Available from: http://site.ebrary.com/lib/roehampton/Doc?id=10411938
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Baker MJ. Macmillan dictionary of marketing and advertising. 3rd ed. Vol. Macmillan business. Basingstoke: Macmillan; 1998.
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Dacko SG. The advanced dictionary of marketing: putting theory to use (electronic resource) [Internet]. Oxford: Oxford University Press; 2008. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=415821
16.
Grant J. Green marketing manifesto. Chichester, West Sussex ; Hoboken,N+: John Wiley & Sons; 2007.
17.
Ries A. Fall of advertising and the rise of PR. 1st HarperBusiness pbk ed. New York: HarperBusiness; 2004.
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Ries A, Trout J. The 22 immutable laws of marketing. Special overseas ed. London: HarperCollins; 1994.
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Ries A, Trout J. Positioning: the battle for your mind. New York: McGraw-Hill; 2001.
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Trout J. In search of the obvious: the antidote for today’s marketing mess (electronic resource) [Internet]. Hoboken, N.J.: John Wiley & Sons; 2008. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=380489
21.
Trout J. Repositioning : the new battle foryour mind. New York: McGraw-Hill Professional; 2009.
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Timm PR. Customer service: career success through customer loyalty. 6th ed. Upper Saddle River, N.J.: Prentice Hall; 2013.
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European Journal of Marketing.
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Journal of Consumer Behaviour.
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Journal of Consumer Research.
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Journal of marketing management.
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Journal of Brand Management.
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The International Review of Retail, Distribution and Consumer Research. Available from: http://www.tandfonline.com/loi/rirr20?close=22&repitition=0#vol_22
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Kumar A, Bezawada R, Rishika R, Janakiraman R, Kannan PK. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing. 2016 Jan;80(1):7–25.
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Stratten S. UnMarketing: stop marketing; Start engaging [Internet]. Hoboken: Wiley; 2012. Available from: http://site.ebrary.com/lib/roehampton/Doc?id=10538768
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Andzulis, James ‘Mick’1Panagopoulos, Nikolaos G.2Rapp, Adam1. A Review of Social Media and Implications for the Sales Process. Journal of Personal Selling & Sales Management [Internet]. 2012;32(Issue 3, p305-316. 12p. 1 Diagram):305–16. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=78110796&site=ehost-live
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Kozinets RV, de Valck K, Wojnicki AC, Wilner SJS. Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities. Journal of Marketing. 2010 Mar;74(2):71–89.
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Ashman R, Solomon MR, Wolny J. An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour. 2015 Aug 31;14(2):127–46.
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Laroche M. Advancing knowledge of the global consumer culture: Introduction to the special issue. Journal of Business Research. 2016 Mar;69(3):1071–3.
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Wells VK. Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management. 2014 Sep;30(11–12):1119–58.
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McAlexander, James H.1Schouten, John W.2Koenig, Harold F.1. Building Brand Community. Journal of Marketing [Internet]. 2002;66:38–54. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6367849&site=ehost-live
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Till, Brian D.1Stanley, Sarah M.2Priluck, Randi3. Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology & Marketing [Internet]. 2008;25(Issue 2):179–96. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=28443744&site=ehost-live
38.
Bushra, Aliya1. CONSUMER CULTURE AND POST-PURCHASE BEHAVIOR. Journal of Developing Areas [Internet]. 2015;49:15–24. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=108548230&site=ehost-live
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Wagner J, Benoit (née Moeller) S. Creating value in retail buyer–vendor relationships: A service-centered model. Industrial Marketing Management. 2015 Jan;44:166–79.
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Schouten, John W.1. Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction. Journal of Consumer Research [Internet]. 17:412–25. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=4657127&site=ehost-live
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Schouten, John W.1McAlexander, James H.2. Subcultures of Consumption: An Ethnography of the New Bikers. Journal of Consumer Research [Internet]. 22:43–61. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9507113978&site=ehost-live
42.
Brand Republic - The Smart Filter | Brand Republic [Internet]. Available from: http://www.brandrepublic.com/
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Marketing - the UK’s leading title for marketing professionals. [Internet]. Available from: http://www.marketingmagazine.co.uk/
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Marketing Week [Internet]. Available from: http://www.marketingweek.com/
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Research Magazine - news, analysis and jobs for market researchers [Internet]. Available from: http://www.research-live.com/
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Technology | Adweek [Internet]. Available from: http://www.adweek.com/technology
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Marketing Land [Internet]. Available from: http://marketingland.com/
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MarketingVox - Practical news for interactive marketing practitioners. SEO, SEM, social, mobile, analytics and other online tactics, tools and strategies. [Internet]. Available from: http://www.marketingvox.com/
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E-Commerce Times: E-Business Means Business [Internet]. Available from: http://www.ecommercetimes.com/
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eMarketer - Digital Marketing Research [Internet]. Available from: http://www.emarketer.com/
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Marketing Resources, Strategies for Marketing, B2B Marketing - MarketingProfs [Internet]. Available from: http://www.marketingprofs.com/
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Nexis®: Sign In [Internet]. Available from: https://roe.idm.oclc.org/login?url=https://advance.lexis.com/nexis?&identityprofileid=9H6FNF57682
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University of Roehampton Library. Referencing Guidance [Internet]. Available from: https://portal.roehampton.ac.uk/information/library/Pages/referencing-and-refworks.aspx