1.
Chaffey D, Ellis-Chadwick F, Chaffey D. Digital Marketing: Strategy, Implementation and Practice. 5th ed. Pearson; 2012.
2.
Chaffey, Dave, Smith, P. R. eMarketing Excellence: Planning and Optimizing Your Digital Marketing (Electronic Resource). 4th ed. Routledge; 2013. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u
3.
Roberts ML, Zahay DL. Internet Marketing: Integrating Online and Offline Strategies. South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012); 2012.
4.
Neher K. Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. Boot Camp Digital Publishing; 2013.
5.
Ryan D. The Best Digital Marketing Campaigns in the World: II (Electronic Resource). KoganPage; 2014. http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
6.
Charlesworth A. Digital Marketing: A Practical Approach (Electronic Resource). Second edition. Routledge; 2014. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1753244
7.
Charlesworth A. An Introduction to Social Media Marketing (Electronic Resource). Routledge; 2015. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1864762
8.
Chaffey D, Ellis-Chadwick F, Chaffey D. Digital Marketing: Strategy, Implementation and Practice. 5th ed. Pearson; 2012.
9.
Chaffey D. Extract: pp. 363-364. E-business and e-commerce management: strategy, implementation and practice. Published online 2009.
10.
Newlands, Murray. Online Marketing: A User’s Manual. John Wiley [distributor]; 2011.
11.
Mathieson, Rick. The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (Electronic Resource). American Management Association; 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799
12.
Sheldrake P. The Business of Influence: Reframing Marketing and PR for the Digital Age (Electronic Resource). John Wiley; 2011. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=699510
13.
McGovern, Gerry. The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online (Electronic Resource). A & C Black; 2010.
14.
Brian Solis. Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Electronic Resource). John Wiley & Sons, Inc; 2010. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u
15.
Campbell CA, Campbell M, Campbell CA. The New One-Page Project Manager: Communicate and Manage Any Project with a Single Sheet of Paper (Electronic Resource). Wiley; 2013. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1093956
16.
Green, Lelia. The Internet: An Introduction to New Media (Electronic Resource). Vol Berg new media series. Berg; 2010. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u
17.
Ryan D. The Best Digital Marketing Campaigns in the World: II (Electronic Resource). KoganPage; 2014. http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
18.
Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1. NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING. AMA Winter Educators’ Conference Proceedings. 2011;22:314-314. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63696799&site=ehost-live
19.
Goebel P, Moeller S, Pibernik R. Paying for convenience. International Journal of Physical Distribution & Logistics Management. 2012;42(6):584-606. doi:10.1108/09600031211250604
20.
Rafiq M, Fulford H, Lu X. Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management. 2013;29(3-4):494-517. doi:10.1080/0267257X.2012.737356
21.
Rafiq M, Lu X, Fulford H. Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management. 2012;28(9-10):1159-1173. doi:10.1080/0267257X.2011.621441
22.
Rafiq M, Lu X, Fulford H. Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management. 2012;28(9-10):1159-1173. doi:10.1080/0267257X.2011.621441
23.
Rafiq M, Fulford H, Lu X. Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management. 2013;29(3-4):494-517. doi:10.1080/0267257X.2012.737356
24.
Goebel P, Moeller S, Pibernik R. Paying for convenience. International Journal of Physical Distribution & Logistics Management. 2012;42(6):584-606. doi:10.1108/09600031211250604
25.
Moeller S, Fassnacht M, Ettinger A. Retaining Customers With Shopping Convenience. Journal of Relationship Marketing. 2009;8(4):313-329. doi:10.1080/15332660903344644
26.
Tiago MTPMB, Veríssimo JMC. Digital marketing and social media: Why bother? Business Horizons. 2014;57(6):703-708. doi:10.1016/j.bushor.2014.07.002
27.
Pescher C, Reichhart P, Spann M. Consumer Decision-making Processes in Mobile Viral Marketing Campaigns. Journal of Interactive Marketing. 2014;28(1):43-54. doi:10.1016/j.intmar.2013.08.001
28.
Peters K, Chen Y, Kaplan AM, Ognibeni B, Pauwels K. Social Media Metrics — A Framework and Guidelines for Managing Social Media. Journal of Interactive Marketing. 2013;27(4):281-298. doi:10.1016/j.intmar.2013.09.007
29.
Taken Smith K. Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing. 2012;29(2):86-92. doi:10.1108/07363761211206339
30.
Hofacker CF. On Research Methods in Interactive Marketing. Journal of Interactive Marketing. 2012;26(1):1-3. doi:10.1016/j.intmar.2011.10.001
31.
Zhu F, Zhang X (Michael). Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics. Journal of Marketing. 2010;74(2):133-148. doi:10.1509/jmkg.74.2.133
32.
Smith PR, Zook Z. Marketing Communications: Integrating Offline and Online with Social Media (Electronic Resource). 5th ed. Kogan Page; 2011. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780749461942&uid=^u
33.
Christer Holloman. The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery (Electronic Resource). Wiley; 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u
34.
Stephanie Agresta, Bonin B. Bough. Perspectives on Social Media Marketing: The Agency Perspective/the Brand Perspective (Electronic Resource). Course Technology; 2011.
35.
Evans D. Social Media Marketing: An Hour a Day (Electronic Resource). 2nd ed. Wiley; 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118227671&uid=^u
36.
Melanie Mathos, Chad Norman. 101 Social Media Tactics for Nonprofits: A Field Guide (Electronic Resource). Wiley; 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u
37.
Poynter, Ray. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Wiley; 2010.
38.
Carter, Brian, Levy, Justin R. Facebook Marketing: Leveraging Facebook’s Features for Your Marketing Campaigns. 3rd ed. Que; 2012.
39.
Carter, Brian. The like Economy: How Businesses Make Money with Facebook. Que; 2011.
40.
Barefoot, Darren, Szabo, Julie. Friends with Benefits: A Social Media Marketing Handbook (Electronic Resource). 1st ed. No Starch Press; 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533
41.
Breitbarth, Wayne. Power Formula for LinkedIn Success: Kick-Start Your Business, Brand & Job Search. Gazelle [distributor]; 2011.
42.
Holtz, Shel, Demopoulos, Ted. Blogging for Business: Everything You Need to Know and Why You Should Care (Electronic Resource). Kaplan Pub; 2006.
43.
Clark, Ronald. Twitter: Free Social Networking for Business : 100 Success Secrets to Increase Your Profits and Sales Using Twitter Business Strategies (Electronic Resource). Emereo]; 2008.
44.
Jones SK. Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing (Electronic Resource). 5th ed. Maximum Press; 2009. http://site.ebrary.com/lib/roehampton/Doc?id=10257161
45.
Buttle, Francis. Customer Relationship Management: Concepts and Technologies (Electronic Resource). 2nd ed. Butterworth-Heinemann; 2009. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u
46.
Bligh, Philip, Turk, Douglas. CRM Unplugged: Releasing CRM’s Strategic Value (Electronic Resource). Wiley; 2004. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333
47.
Gentle, Michael. The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk (Electronic Resource). Kogan Page; 2002.
48.
Customer Loyalty, Retention, and Customer Relationship Management (Electronic Resource). Vol Journal of Consumer Marketing. Emerald Group Publishing; 2006. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518
49.
Linoff GS, Berry MJA. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (Electronic Resource). 3rd ed. Wiley Pub., Inc; 2011. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=706770
50.
Adweek. http://www.adweek.com/technology
51.
iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com. http://www.imediaconnection.com/
52.
Marketing Land. http://marketingland.com/
53.
MarketingVox. http://www.marketingvox.com/
54.
ClickZ. https://www.clickz.com/
55.
Search Engine Land. http://searchengineland.com/
56.
E-Commerce Times: E-Business Means Business. http://www.ecommercetimes.com/
57.
b Influential. http://binfluential.tumblr.com/
58.
iCrossing UK. http://www.icrossing.com/uk/ideas
59.
Heart Internet. http://adventuresdm.co.uk/
60.
eMarketer. http://www.emarketer.com/
