Anon. 2006. Customer Loyalty, Retention, and Customer Relationship Management (Electronic Resource). Vol. Journal of Consumer Marketing. Bradford, England: Emerald Group Publishing.
Anon. n.d.-a. ‘Adweek’. Retrieved (http://www.adweek.com/technology).
Anon. n.d.-b. ‘B Influential’. Retrieved (http://binfluential.tumblr.com/).
Anon. n.d.-c. ‘ClickZ’. Retrieved (https://www.clickz.com/).
Anon. n.d.-d. ‘E-Commerce Times: E-Business Means Business’. Retrieved (http://www.ecommercetimes.com/).
Anon. n.d.-e. ‘eMarketer’. Retrieved (http://www.emarketer.com/).
Anon. n.d.-f. ‘Heart Internet’. Retrieved (http://adventuresdm.co.uk/).
Anon. n.d.-g. ‘iCrossing UK’. Retrieved (http://www.icrossing.com/uk/ideas).
Anon. n.d.-h. ‘iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.Com’. Retrieved (http://www.imediaconnection.com/).
Anon. n.d.-i. ‘Marketing Land’. Retrieved (http://marketingland.com/).
Anon. n.d.-j. ‘MarketingVox’. Retrieved (http://www.marketingvox.com/).
Anon. n.d.-k. ‘Search Engine Land’. Retrieved (http://searchengineland.com/).
Barefoot, Darren and Szabo, Julie. 2010. Friends with Benefits: A Social Media Marketing Handbook (Electronic Resource). 1st ed. San Francisco, CA: No Starch Press.
Bligh, Philip and Turk, Douglas. 2004. CRM Unplugged: Releasing CRM’s Strategic Value (Electronic Resource). Hoboken, N.J.: Wiley.
Breitbarth, Wayne. 2011. Power Formula for LinkedIn Success: Kick-Start Your Business, Brand & Job Search. Austin, Tex: Gazelle [distributor].
Brian Solis. 2010. Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Electronic Resource). Hoboken, N.J.: John Wiley & Sons, Inc.
Buttle, Francis. 2009. Customer Relationship Management: Concepts and Technologies (Electronic Resource). 2nd ed. Oxford: Butterworth-Heinemann.
Campbell, Clark A., Mick Campbell, and Clark A. Campbell. 2013. The New One-Page Project Manager: Communicate and Manage Any Project with a Single Sheet of Paper (Electronic Resource). Hoboken, N.J.: Wiley.
Carter, Brian. 2011. The like Economy: How Businesses Make Money with Facebook. Indianapolis, Ind: Que.
Carter, Brian and Levy, Justin R. 2012. Facebook Marketing: Leveraging Facebook’s Features for Your Marketing Campaigns. 3rd ed. Indianapolis, Ind: Que.
Chaffey, Dave. 2009. ‘Extract: Pp. 363-364’. E-Business and e-Commerce Management: Strategy, Implementation and Practice.
Chaffey, Dave, Fiona Ellis-Chadwick, and Dave Chaffey. 2012a. Digital Marketing: Strategy, Implementation and Practice. 5th ed. Harlow: Pearson.
Chaffey, Dave, Fiona Ellis-Chadwick, and Dave Chaffey. 2012b. Digital Marketing: Strategy, Implementation and Practice. 5th ed. Harlow: Pearson.
Chaffey, Dave and Smith, P. R. 2013. eMarketing Excellence: Planning and Optimizing Your Digital Marketing (Electronic Resource). 4th ed. London: Routledge.
Charlesworth, Alan. 2014. Digital Marketing: A Practical Approach (Electronic Resource). Second edition. London: Routledge.
Charlesworth, Alan. 2015. An Introduction to Social Media Marketing (Electronic Resource). London: Routledge.
Christer Holloman. 2012. The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery (Electronic Resource). Chichester: Wiley.
Clark, Ronald. 2008. Twitter: Free Social Networking for Business : 100 Success Secrets to Increase Your Profits and Sales Using Twitter Business Strategies (Electronic Resource). [Brisbane, Australia: Emereo].
Evans, Dave. 2012. Social Media Marketing: An Hour a Day (Electronic Resource). 2nd ed. Hoboken, N.J.: Wiley.
Gentle, Michael. 2002. The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk (Electronic Resource). London: Kogan Page.
Goebel, Philipp, Sabine Moeller, and Richard Pibernik. 2012a. ‘Paying for Convenience’. International Journal of Physical Distribution & Logistics Management 42(6):584–606. doi: 10.1108/09600031211250604.
Goebel, Philipp, Sabine Moeller, and Richard Pibernik. 2012b. ‘Paying for Convenience’. International Journal of Physical Distribution & Logistics Management 42(6):584–606. doi: 10.1108/09600031211250604.
Green, Lelia. 2010. The Internet: An Introduction to New Media (Electronic Resource). Vol. Berg new media series. Oxford: Berg.
Hofacker, Charles F. 2012. ‘On Research Methods in Interactive Marketing’. Journal of Interactive Marketing 26(1):1–3. doi: 10.1016/j.intmar.2011.10.001.
Holtz, Shel and Demopoulos, Ted. 2006. Blogging for Business: Everything You Need to Know and Why You Should Care (Electronic Resource). Chicago, IL: Kaplan Pub.
Jones, Susan K. 2009. Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing (Electronic Resource). 5th ed. Gulf Breeze, FL: Maximum Press.
Linoff, Gordon S., and Micahel J. A. Berry. 2011. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (Electronic Resource). 3rd ed. Indianapolis, Ind: Wiley Pub., Inc.
Mathieson, Rick. 2010. The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (Electronic Resource). New York: American Management Association.
McGovern, Gerry. 2010. The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online (Electronic Resource). London: A & C Black.
Melanie Mathos and Chad Norman. 2012. 101 Social Media Tactics for Nonprofits: A Field Guide (Electronic Resource). Hoboken, N.J.: Wiley.
Moeller, Sabine, Martin Fassnacht, and Andreas Ettinger. 2009. ‘Retaining Customers With Shopping Convenience’. Journal of Relationship Marketing 8(4):313–29. doi: 10.1080/15332660903344644.
Neher, Krista. 2013. Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. Cincinnati, Ohio: Boot Camp Digital Publishing.
Newlands, Murray. 2011. Online Marketing: A User’s Manual. Chichester: John Wiley [distributor].
Pescher, Christian, Philipp Reichhart, and Martin Spann. 2014. ‘Consumer Decision-Making Processes in Mobile Viral Marketing Campaigns’. Journal of Interactive Marketing 28(1):43–54. doi: 10.1016/j.intmar.2013.08.001.
Peters, Kay, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni, and Koen Pauwels. 2013. ‘Social Media Metrics — A Framework and Guidelines for Managing Social Media’. Journal of Interactive Marketing 27(4):281–98. doi: 10.1016/j.intmar.2013.09.007.
Poynter, Ray. 2010. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Chichester: Wiley.
Rafiq, Mohammed, Heather Fulford, and Xiaoming Lu. 2013a. ‘Building Customer Loyalty in Online Retailing: The Role of Relationship Quality’. Journal of Marketing Management 29(3–4):494–517. doi: 10.1080/0267257X.2012.737356.
Rafiq, Mohammed, Heather Fulford, and Xiaoming Lu. 2013b. ‘Building Customer Loyalty in Online Retailing: The Role of Relationship Quality’. Journal of Marketing Management 29(3–4):494–517. doi: 10.1080/0267257X.2012.737356.
Rafiq, Mohammed, Xiaoming Lu, and Heather Fulford. 2012a. ‘Measuring Internet Retail Service Quality Using E-S-QUAL’. Journal of Marketing Management 28(9–10):1159–73. doi: 10.1080/0267257X.2011.621441.
Rafiq, Mohammed, Xiaoming Lu, and Heather Fulford. 2012b. ‘Measuring Internet Retail Service Quality Using E-S-QUAL’. Journal of Marketing Management 28(9–10):1159–73. doi: 10.1080/0267257X.2011.621441.
Roberts, Mary Lou, and Debra L. Zahay. 2012. Internet Marketing: Integrating Online and Offline Strategies. Mason, Ohio: South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012).
Ryan, Damian. 2014a. The Best Digital Marketing Campaigns in the World: II (Electronic Resource). London: KoganPage.
Ryan, Damian. 2014b. The Best Digital Marketing Campaigns in the World: II (Electronic Resource). London: KoganPage.
Sheldrake, Philip. 2011. The Business of Influence: Reframing Marketing and PR for the Digital Age (Electronic Resource). Chichester: John Wiley.
Smith, P. R., and Ze Zook. 2011. Marketing Communications: Integrating Offline and Online with Social Media (Electronic Resource). 5th ed. London: Kogan Page.
Stephanie Agresta and Bonin B.  Bough. 2011. Perspectives on Social Media Marketing: The Agency Perspective/the Brand Perspective (Electronic Resource). Boston, MA: Course Technology.
Taken Smith, Katherine. 2012. ‘Longitudinal Study of Digital Marketing Strategies Targeting Millennials’. Journal of Consumer Marketing 29(2):86–92. doi: 10.1108/07363761211206339.
Tiago, Maria Teresa Pinheiro Melo Borges, and José Manuel Cristóvão Veríssimo. 2014. ‘Digital Marketing and Social Media: Why Bother?’ Business Horizons 57(6):703–8. doi: 10.1016/j.bushor.2014.07.002.
Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1. 2011. ‘NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING.’ AMA Winter Educators’ Conference Proceedings 22:314–314.
Zhu, Feng, and Xiaoquan (Michael) Zhang. 2010. ‘Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics’. Journal of Marketing 74(2):133–48. doi: 10.1509/jmkg.74.2.133.