‘Adweek’. n.d. http://www.adweek.com/technology.
‘B Influential’. n.d. http://binfluential.tumblr.com/.
Barefoot, Darren and Szabo, Julie. 2010. Friends with Benefits: A Social Media Marketing Handbook (Electronic Resource). 1st ed. San Francisco, CA: No Starch Press. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533.
Bligh, Philip and Turk, Douglas. 2004. CRM Unplugged: Releasing CRM’s Strategic Value (Electronic Resource). Hoboken, N.J.: Wiley. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333.
Breitbarth, Wayne. 2011. Power Formula for LinkedIn Success: Kick-Start Your Business, Brand & Job Search. Austin, Tex: Gazelle [distributor].
Brian Solis. 2010. Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Electronic Resource). Hoboken, N.J.: John Wiley & Sons, Inc. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u.
Buttle, Francis. 2009. Customer Relationship Management: Concepts and Technologies (Electronic Resource). 2nd ed. Oxford: Butterworth-Heinemann. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u.
Campbell, Clark A., Mick Campbell, and Clark A. Campbell. 2013. The New One-Page Project Manager: Communicate and Manage Any Project with a Single Sheet of Paper (Electronic Resource). Hoboken, N.J.: Wiley. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1093956.
Carter, Brian. 2011. The like Economy: How Businesses Make Money with Facebook. Indianapolis, Ind: Que.
Carter, Brian and Levy, Justin R. 2012. Facebook Marketing: Leveraging Facebook’s Features for Your Marketing Campaigns. 3rd ed. Indianapolis, Ind: Que.
Chaffey, Dave. 2009. ‘Extract: Pp. 363-364’. E-Business and e-Commerce Management: Strategy, Implementation and Practice. Harlow: Financial Times Prentice Hall.
Chaffey, Dave, Fiona Ellis-Chadwick, and Dave Chaffey. 2012a. Digital Marketing: Strategy, Implementation and Practice. 5th ed. Harlow: Pearson.
———. 2012b. Digital Marketing: Strategy, Implementation and Practice. 5th ed. Harlow: Pearson.
Chaffey, Dave and Smith, P. R. 2013. eMarketing Excellence: Planning and Optimizing Your Digital Marketing (Electronic Resource). 4th ed. London: Routledge. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u.
Charlesworth, Alan. 2014. Digital Marketing: A Practical Approach (Electronic Resource). Second edition. London: Routledge. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1753244.
———. 2015. An Introduction to Social Media Marketing (Electronic Resource). London: Routledge. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1864762.
Christer Holloman. 2012. The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery (Electronic Resource). Chichester: Wiley. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u.
Clark, Ronald. 2008. Twitter: Free Social Networking for Business : 100 Success Secrets to Increase Your Profits and Sales Using Twitter Business Strategies (Electronic Resource). [Brisbane, Australia: Emereo].
‘ClickZ’. n.d. https://www.clickz.com/.
Customer Loyalty, Retention, and Customer Relationship Management (Electronic Resource). 2006. Vol. Journal of Consumer Marketing. Bradford, England: Emerald Group Publishing. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518.
‘E-Commerce Times: E-Business Means Business’. n.d. http://www.ecommercetimes.com/.
‘eMarketer’. n.d. http://www.emarketer.com/.
Evans, Dave. 2012. Social Media Marketing: An Hour a Day (Electronic Resource). 2nd ed. Hoboken, N.J.: Wiley. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118227671&uid=^u.
Gentle, Michael. 2002. The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk (Electronic Resource). London: Kogan Page.
Goebel, Philipp, Sabine Moeller, and Richard Pibernik. 2012a. ‘Paying for Convenience’. International Journal of Physical Distribution & Logistics Management 42 (6): 584–606. https://doi.org/10.1108/09600031211250604.
———. 2012b. ‘Paying for Convenience’. International Journal of Physical Distribution & Logistics Management 42 (6): 584–606. https://doi.org/10.1108/09600031211250604.
Green, Lelia. 2010. The Internet: An Introduction to New Media (Electronic Resource). Vol. Berg new media series. Oxford: Berg. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u.
‘Heart Internet’. n.d. http://adventuresdm.co.uk/.
Hofacker, Charles F. 2012. ‘On Research Methods in Interactive Marketing’. Journal of Interactive Marketing 26 (1): 1–3. https://doi.org/10.1016/j.intmar.2011.10.001.
Holtz, Shel and Demopoulos, Ted. 2006. Blogging for Business: Everything You Need to Know and Why You Should Care (Electronic Resource). Chicago, IL: Kaplan Pub.
‘iCrossing UK’. n.d. http://www.icrossing.com/uk/ideas.
‘iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.Com’. n.d. http://www.imediaconnection.com/.
Jones, Susan K. 2009. Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing (Electronic Resource). 5th ed. Gulf Breeze, FL: Maximum Press. http://site.ebrary.com/lib/roehampton/Doc?id=10257161.
Linoff, Gordon S., and Micahel J. A. Berry. 2011. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (Electronic Resource). 3rd ed. Indianapolis, Ind: Wiley Pub., Inc. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=706770.
‘Marketing Land’. n.d. http://marketingland.com/.
‘MarketingVox’. n.d. http://www.marketingvox.com/.
Mathieson, Rick. 2010. The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (Electronic Resource). New York: American Management Association. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799.
McGovern, Gerry. 2010. The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online (Electronic Resource). London: A & C Black.
Melanie Mathos and Chad Norman. 2012. 101 Social Media Tactics for Nonprofits: A Field Guide (Electronic Resource). Hoboken, N.J.: Wiley. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u.
Moeller, Sabine, Martin Fassnacht, and Andreas Ettinger. 2009. ‘Retaining Customers With Shopping Convenience’. Journal of Relationship Marketing 8 (4): 313–29. https://doi.org/10.1080/15332660903344644.
Neher, Krista. 2013. Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. Cincinnati, Ohio: Boot Camp Digital Publishing.
Newlands, Murray. 2011. Online Marketing: A User’s Manual. Chichester: John Wiley [distributor].
Pescher, Christian, Philipp Reichhart, and Martin Spann. 2014. ‘Consumer Decision-Making Processes in Mobile Viral Marketing Campaigns’. Journal of Interactive Marketing 28 (1): 43–54. https://doi.org/10.1016/j.intmar.2013.08.001.
Peters, Kay, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni, and Koen Pauwels. 2013. ‘Social Media Metrics — A Framework and Guidelines for Managing Social Media’. Journal of Interactive Marketing 27 (4): 281–98. https://doi.org/10.1016/j.intmar.2013.09.007.
Poynter, Ray. 2010. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Chichester: Wiley.
Rafiq, Mohammed, Heather Fulford, and Xiaoming Lu. 2013a. ‘Building Customer Loyalty in Online Retailing: The Role of Relationship Quality’. Journal of Marketing Management 29 (3–4): 494–517. https://doi.org/10.1080/0267257X.2012.737356.
———. 2013b. ‘Building Customer Loyalty in Online Retailing: The Role of Relationship Quality’. Journal of Marketing Management 29 (3–4): 494–517. https://doi.org/10.1080/0267257X.2012.737356.
Rafiq, Mohammed, Xiaoming Lu, and Heather Fulford. 2012a. ‘Measuring Internet Retail Service Quality Using E-S-QUAL’. Journal of Marketing Management 28 (9–10): 1159–73. https://doi.org/10.1080/0267257X.2011.621441.
———. 2012b. ‘Measuring Internet Retail Service Quality Using E-S-QUAL’. Journal of Marketing Management 28 (9–10): 1159–73. https://doi.org/10.1080/0267257X.2011.621441.
Roberts, Mary Lou, and Debra L Zahay. 2012. Internet Marketing: Integrating Online and Offline Strategies. Mason, Ohio: South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012).
Ryan, Damian. 2014a. The Best Digital Marketing Campaigns in the World: II (Electronic Resource). London: KoganPage. http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth.
———. 2014b. The Best Digital Marketing Campaigns in the World: II (Electronic Resource). London: KoganPage. http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth.
‘Search Engine Land’. n.d. http://searchengineland.com/.
Sheldrake, Philip. 2011. The Business of Influence: Reframing Marketing and PR for the Digital Age (Electronic Resource). Chichester: John Wiley. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=699510.
Smith, P. R., and Ze Zook. 2011. Marketing Communications: Integrating Offline and Online with Social Media (Electronic Resource). 5th ed. London: Kogan Page. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780749461942&uid=^u.
Stephanie Agresta and Bonin B. Bough. 2011. Perspectives on Social Media Marketing: The Agency Perspective/the Brand Perspective (Electronic Resource). Boston, MA: Course Technology.
Taken Smith, Katherine. 2012. ‘Longitudinal Study of Digital Marketing Strategies Targeting Millennials’. Journal of Consumer Marketing 29 (2): 86–92. https://doi.org/10.1108/07363761211206339.
Tiago, Maria Teresa Pinheiro Melo Borges, and José Manuel Cristóvão Veríssimo. 2014. ‘Digital Marketing and Social Media: Why Bother?’ Business Horizons 57 (6): 703–8. https://doi.org/10.1016/j.bushor.2014.07.002.
Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1. 2011. ‘NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING.’ AMA Winter Educators’ Conference Proceedings 22: 314–314. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63696799&site=ehost-live.
Zhu, Feng, and Xiaoquan (Michael) Zhang. 2010. ‘Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics’. Journal of Marketing 74 (2): 133–48. https://doi.org/10.1509/jmkg.74.2.133.
