Adweek (no date). Available at: http://www.adweek.com/technology.
b Influential (no date). Available at: http://binfluential.tumblr.com/.
Barefoot, Darren and Szabo, Julie (2010) Friends with benefits: a social media marketing handbook (electronic resource). 1st ed. San Francisco, CA: No Starch Press. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533.
Bligh, Philip and Turk, Douglas (2004) CRM unplugged: releasing CRM’s strategic value (electronic resource). Hoboken, N.J.: Wiley. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333.
Breitbarth, Wayne (2011) Power formula for LinkedIn success: kick-start your business, brand & job search. Austin, Tex: Gazelle [distributor].
Brian Solis (2010) Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web (electronic resource). Hoboken, N.J.: John Wiley & Sons, Inc. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u.
Buttle, Francis (2009) Customer relationship management: concepts and technologies (electronic resource). 2nd ed. Oxford: Butterworth-Heinemann. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u.
Campbell, C.A., Campbell, M. and Campbell, C.A. (2013) The new one-page project manager: communicate and manage any project with a single sheet of paper (electronic resource). Hoboken, N.J.: Wiley. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1093956.
Carter, Brian (2011) The like economy: how businesses make money with Facebook. Indianapolis, Ind: Que.
Carter, Brian and Levy, Justin R. (2012) Facebook marketing: leveraging Facebook’s features for your marketing campaigns. 3rd ed. Indianapolis, Ind: Que.
Chaffey, D. (2009) ‘Extract: pp. 363-364’, E-business and e-commerce management: strategy, implementation and practice. 4th ed. Harlow: Financial Times Prentice Hall.
Chaffey, D., Ellis-Chadwick, F. and Chaffey, D. (2012a) Digital marketing: strategy, implementation and practice. 5th ed. Harlow: Pearson.
Chaffey, D., Ellis-Chadwick, F. and Chaffey, D. (2012b) Digital marketing: strategy, implementation and practice. 5th ed. Harlow: Pearson.
Chaffey, Dave and Smith, P. R. (2013) eMarketing excellence: planning and optimizing your digital marketing (electronic resource). 4th ed. London: Routledge. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u.
Charlesworth, A. (2014) Digital marketing: a practical approach (electronic resource). Second edition. London: Routledge. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1753244.
Charlesworth, A. (2015) An introduction to social media marketing (electronic resource). London: Routledge. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1864762.
Christer Holloman (2012) The social media MBA: your competitive edge in social media strategy development & delivery (electronic resource). Chichester: Wiley. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u.
Clark, Ronald (2008) Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource). [Brisbane, Australia: Emereo].
ClickZ (no date). Available at: https://www.clickz.com/.
Customer loyalty, retention, and customer relationship management (electronic resource) (2006). Bradford, England: Emerald Group Publishing. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518.
E-Commerce Times: E-Business Means Business (no date). Available at: http://www.ecommercetimes.com/.
eMarketer (no date). Available at: http://www.emarketer.com/.
Evans, D. (2012) Social media marketing: an hour a day (electronic resource). 2nd ed. Hoboken, N.J.: Wiley. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118227671&uid=^u.
Gentle, Michael (2002) The CRM project management handbook: building realistic expectations and managing risk (electronic resource). London: Kogan Page.
Goebel, P., Moeller, S. and Pibernik, R. (2012a) ‘Paying for convenience’, International Journal of Physical Distribution & Logistics Management, 42(6), pp. 584–606. Available at: https://doi.org/10.1108/09600031211250604.
Goebel, P., Moeller, S. and Pibernik, R. (2012b) ‘Paying for convenience’, International Journal of Physical Distribution & Logistics Management, 42(6), pp. 584–606. Available at: https://doi.org/10.1108/09600031211250604.
Green, Lelia (2010) The Internet: an introduction to new media (electronic resource). Oxford: Berg. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u.
Heart Internet (no date). Available at: http://adventuresdm.co.uk/.
Hofacker, C.F. (2012) ‘On Research Methods in Interactive Marketing’, Journal of Interactive Marketing, 26(1), pp. 1–3. Available at: https://doi.org/10.1016/j.intmar.2011.10.001.
Holtz, Shel and Demopoulos, Ted (2006) Blogging for business: everything you need to know and why you should care (electronic resource). Chicago, IL: Kaplan Pub.
iCrossing UK (no date). Available at: http://www.icrossing.com/uk/ideas.
iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com (no date). Available at: http://www.imediaconnection.com/.
Jones, S.K. (2009) Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing (electronic resource). 5th ed. Gulf Breeze, FL: Maximum Press. Available at: http://site.ebrary.com/lib/roehampton/Doc?id=10257161.
Linoff, G.S. and Berry, M.J.A. (2011) Data mining techniques: for marketing, sales, and customer relationship management (electronic resource). 3rd ed. Indianapolis, Ind: Wiley Pub., Inc. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=706770.
Marketing Land (no date). Available at: http://marketingland.com/.
MarketingVox (no date). Available at: http://www.marketingvox.com/.
Mathieson, Rick (2010) The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world (electronic resource). New York: American Management Association. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799.
McGovern, Gerry (2010) The stranger’s long neck: how to deliver what your customers really want online (electronic resource). London: A & C Black.
Melanie Mathos and Chad Norman (2012) 101 social media tactics for nonprofits: a field guide (electronic resource). Hoboken, N.J.: Wiley. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u.
Moeller, S., Fassnacht, M. and Ettinger, A. (2009) ‘Retaining Customers With Shopping Convenience’, Journal of Relationship Marketing, 8(4), pp. 313–329. Available at: https://doi.org/10.1080/15332660903344644.
Neher, K. (2013) Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. Cincinnati, Ohio: Boot Camp Digital Publishing.
Newlands, Murray (2011) Online marketing: a user’s manual. Chichester: John Wiley [distributor].
Pescher, C., Reichhart, P. and Spann, M. (2014) ‘Consumer Decision-making Processes in Mobile Viral Marketing Campaigns’, Journal of Interactive Marketing, 28(1), pp. 43–54. Available at: https://doi.org/10.1016/j.intmar.2013.08.001.
Peters, K. et al. (2013) ‘Social Media Metrics — A Framework and Guidelines for Managing Social Media’, Journal of Interactive Marketing, 27(4), pp. 281–298. Available at: https://doi.org/10.1016/j.intmar.2013.09.007.
Poynter, Ray (2010) The handbook of online and social media research: tools and techniques for market researchers. Chichester: Wiley.
Rafiq, M., Fulford, H. and Lu, X. (2013a) ‘Building customer loyalty in online retailing: The role of relationship quality’, Journal of Marketing Management, 29(3–4), pp. 494–517. Available at: https://doi.org/10.1080/0267257X.2012.737356.
Rafiq, M., Fulford, H. and Lu, X. (2013b) ‘Building customer loyalty in online retailing: The role of relationship quality’, Journal of Marketing Management, 29(3–4), pp. 494–517. Available at: https://doi.org/10.1080/0267257X.2012.737356.
Rafiq, M., Lu, X. and Fulford, H. (2012a) ‘Measuring Internet retail service quality using E-S-QUAL’, Journal of Marketing Management, 28(9–10), pp. 1159–1173. Available at: https://doi.org/10.1080/0267257X.2011.621441.
Rafiq, M., Lu, X. and Fulford, H. (2012b) ‘Measuring Internet retail service quality using E-S-QUAL’, Journal of Marketing Management, 28(9–10), pp. 1159–1173. Available at: https://doi.org/10.1080/0267257X.2011.621441.
Roberts, M.L. and Zahay, D.L. (2012) Internet Marketing: integrating online and offline strategies. Mason, Ohio: South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012).
Ryan, D. (2014a) The best digital marketing campaigns in the world: II (electronic resource). London: KoganPage. Available at: http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth.
Ryan, D. (2014b) The best digital marketing campaigns in the world: II (electronic resource). London: KoganPage. Available at: http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth.
Search Engine Land (no date). Available at: http://searchengineland.com/.
Sheldrake, P. (2011) The business of influence: reframing marketing and PR for the digital age (electronic resource). Chichester: John Wiley. Available at: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=699510.
Smith, P.R. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media (electronic resource). 5th ed. London: Kogan Page. Available at: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780749461942&uid=^u.
Stephanie Agresta and Bonin B. Bough (2011) Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource). Boston, MA: Course Technology.
Taken Smith, K. (2012) ‘Longitudinal study of digital marketing strategies targeting Millennials’, Journal of Consumer Marketing, 29(2), pp. 86–92. Available at: https://doi.org/10.1108/07363761211206339.
Tiago, M.T.P.M.B. and Veríssimo, J.M.C. (2014) ‘Digital marketing and social media: Why bother?’, Business Horizons, 57(6), pp. 703–708. Available at: https://doi.org/10.1016/j.bushor.2014.07.002.
Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1 (2011) ‘NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING.’, AMA Winter Educators’ Conference Proceedings, 22, pp. 314–314. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63696799&site=ehost-live.
Zhu, F. and Zhang, X. (Michael) (2010) ‘Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics’, Journal of Marketing, 74(2), pp. 133–148. Available at: https://doi.org/10.1509/jmkg.74.2.133.
