‘Adweek’. N.p., n.d. Web. <http://www.adweek.com/technology>.
‘B Influential’. N.p., n.d. Web. <http://binfluential.tumblr.com/>.
Barefoot, Darren and Szabo, Julie. Friends with Benefits: A Social Media Marketing Handbook (Electronic Resource). 1st ed. San Francisco, CA: No Starch Press, 2010. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533>.
Bligh, Philip and Turk, Douglas. CRM Unplugged: Releasing CRM’s Strategic Value (Electronic Resource). Hoboken, N.J.: Wiley, 2004. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333>.
Breitbarth, Wayne. Power Formula for LinkedIn Success: Kick-Start Your Business, Brand & Job Search. Austin, Tex: Gazelle [distributor], 2011. Print.
Brian Solis. Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Electronic Resource). Hoboken, N.J.: John Wiley & Sons, Inc, 2010. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u>.
Buttle, Francis. Customer Relationship Management: Concepts and Technologies (Electronic Resource). 2nd ed. Oxford: Butterworth-Heinemann, 2009. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u>.
Campbell, Clark A., Mick Campbell, and Clark A. Campbell. The New One-Page Project Manager: Communicate and Manage Any Project with a Single Sheet of Paper (Electronic Resource). Hoboken, N.J.: Wiley, 2013. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1093956>.
Carter, Brian. The like Economy: How Businesses Make Money with Facebook. Indianapolis, Ind: Que, 2011. Print.
Carter, Brian and Levy, Justin R. Facebook Marketing: Leveraging Facebook’s Features for Your Marketing Campaigns. 3rd ed. Indianapolis, Ind: Que, 2012. Print.
Chaffey, Dave. ‘Extract: Pp. 363-364’. E-business and e-commerce management: strategy, implementation and practice 2009 : n. pag. Print.
Chaffey, Dave, Fiona Ellis-Chadwick, and Dave Chaffey. Digital Marketing: Strategy, Implementation and Practice. 5th ed. Harlow: Pearson, 2012. Print.
---. Digital Marketing: Strategy, Implementation and Practice. 5th ed. Harlow: Pearson, 2012. Print.
Chaffey, Dave and Smith, P. R. eMarketing Excellence: Planning and Optimizing Your Digital Marketing (Electronic Resource). 4th ed. London: Routledge, 2013. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u>.
Charlesworth, Alan. An Introduction to Social Media Marketing (Electronic Resource). London: Routledge, 2015. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1864762>.
---. Digital Marketing: A Practical Approach (Electronic Resource). Second edition. London: Routledge, 2014. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1753244>.
Christer Holloman. The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery (Electronic Resource). Chichester: Wiley, 2012. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u>.
Clark, Ronald. Twitter: Free Social Networking for Business : 100 Success Secrets to Increase Your Profits and Sales Using Twitter Business Strategies (Electronic Resource). [Brisbane, Australia: Emereo], 2008. Print.
‘ClickZ’. N.p., n.d. Web. <https://www.clickz.com/>.
Customer Loyalty, Retention, and Customer Relationship Management (Electronic Resource). Journal of Consumer Marketing. Bradford, England: Emerald Group Publishing, 2006. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518>.
‘E-Commerce Times: E-Business Means Business’. N.p., n.d. Web. <http://www.ecommercetimes.com/>.
‘eMarketer’. N.p., n.d. Web. <http://www.emarketer.com/>.
Evans, Dave. Social Media Marketing: An Hour a Day (Electronic Resource). 2nd ed. Hoboken, N.J.: Wiley, 2012. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118227671&uid=^u>.
Gentle, Michael. The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk (Electronic Resource). London: Kogan Page, 2002. Print.
Goebel, Philipp, Sabine Moeller, and Richard Pibernik. ‘Paying for Convenience’. International Journal of Physical Distribution & Logistics Management 42.6 (2012): 584–606. Web.
---. ‘Paying for Convenience’. International Journal of Physical Distribution & Logistics Management 42.6 (2012): 584–606. Web.
Green, Lelia. The Internet: An Introduction to New Media (Electronic Resource). Berg new media series. Oxford: Berg, 2010. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u>.
‘Heart Internet’. N.p., n.d. Web. <http://adventuresdm.co.uk/>.
Hofacker, Charles F. ‘On Research Methods in Interactive Marketing’. Journal of Interactive Marketing 26.1 (2012): 1–3. Web.
Holtz, Shel and Demopoulos, Ted. Blogging for Business: Everything You Need to Know and Why You Should Care (Electronic Resource). Chicago, IL: Kaplan Pub, 2006. Print.
‘iCrossing UK’. N.p., n.d. Web. <http://www.icrossing.com/uk/ideas>.
‘iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.Com’. N.p., n.d. Web. <http://www.imediaconnection.com/>.
Jones, Susan K. Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing (Electronic Resource). 5th ed. Gulf Breeze, FL: Maximum Press, 2009. Web. <http://site.ebrary.com/lib/roehampton/Doc?id=10257161>.
Linoff, Gordon S., and Micahel J. A. Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (Electronic Resource). 3rd ed. Indianapolis, Ind: Wiley Pub., Inc, 2011. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=706770>.
‘Marketing Land’. N.p., n.d. Web. <http://marketingland.com/>.
‘MarketingVox’. N.p., n.d. Web. <http://www.marketingvox.com/>.
Mathieson, Rick. The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (Electronic Resource). New York: American Management Association, 2010. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799>.
McGovern, Gerry. The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online (Electronic Resource). London: A & C Black, 2010. Print.
Melanie Mathos and Chad Norman. 101 Social Media Tactics for Nonprofits: A Field Guide (Electronic Resource). Hoboken, N.J.: Wiley, 2012. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u>.
Moeller, Sabine, Martin Fassnacht, and Andreas Ettinger. ‘Retaining Customers With Shopping Convenience’. Journal of Relationship Marketing 8.4 (2009): 313–329. Web.
Neher, Krista. Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. Cincinnati, Ohio: Boot Camp Digital Publishing, 2013. Print.
Newlands, Murray. Online Marketing: A User’s Manual. Chichester: John Wiley [distributor], 2011. Print.
Pescher, Christian, Philipp Reichhart, and Martin Spann. ‘Consumer Decision-Making Processes in Mobile Viral Marketing Campaigns’. Journal of Interactive Marketing 28.1 (2014): 43–54. Web.
Peters, Kay et al. ‘Social Media Metrics — A Framework and Guidelines for Managing Social Media’. Journal of Interactive Marketing 27.4 (2013): 281–298. Web.
Poynter, Ray. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Chichester: Wiley, 2010. Print.
Rafiq, Mohammed, Heather Fulford, and Xiaoming Lu. ‘Building Customer Loyalty in Online Retailing: The Role of Relationship Quality’. Journal of Marketing Management 29.3–4 (2013): 494–517. Web.
---. ‘Building Customer Loyalty in Online Retailing: The Role of Relationship Quality’. Journal of Marketing Management 29.3–4 (2013): 494–517. Web.
Rafiq, Mohammed, Xiaoming Lu, and Heather Fulford. ‘Measuring Internet Retail Service Quality Using E-S-QUAL’. Journal of Marketing Management 28.9–10 (2012): 1159–1173. Web.
---. ‘Measuring Internet Retail Service Quality Using E-S-QUAL’. Journal of Marketing Management 28.9–10 (2012): 1159–1173. Web.
Roberts, Mary Lou, and Debra L Zahay. Internet Marketing: Integrating Online and Offline Strategies. Mason, Ohio: South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012), 2012. Print.
Ryan, Damian. The Best Digital Marketing Campaigns in the World: II (Electronic Resource). London: KoganPage, 2014. Web. <http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth>.
---. The Best Digital Marketing Campaigns in the World: II (Electronic Resource). London: KoganPage, 2014. Web. <http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth>.
‘Search Engine Land’. N.p., n.d. Web. <http://searchengineland.com/>.
Sheldrake, Philip. The Business of Influence: Reframing Marketing and PR for the Digital Age (Electronic Resource). Chichester: John Wiley, 2011. Web. <https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=699510>.
Smith, P. R., and Ze Zook. Marketing Communications: Integrating Offline and Online with Social Media (Electronic Resource). 5th ed. London: Kogan Page, 2011. Web. <https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780749461942&uid=^u>.
Stephanie Agresta and Bonin B. Bough. Perspectives on Social Media Marketing: The Agency Perspective/the Brand Perspective (Electronic Resource). Boston, MA: Course Technology, 2011. Print.
Taken Smith, Katherine. ‘Longitudinal Study of Digital Marketing Strategies Targeting Millennials’. Journal of Consumer Marketing 29.2 (2012): 86–92. Web.
Tiago, Maria Teresa Pinheiro Melo Borges, and José Manuel Cristóvão Veríssimo. ‘Digital Marketing and Social Media: Why Bother?’ Business Horizons 57.6 (2014): 703–708. Web.
Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1. ‘NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING.’ AMA Winter Educators’ Conference Proceedings 22 (2011): 314–314. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63696799&site=ehost-live>.
Zhu, Feng, and Xiaoquan (Michael) Zhang. ‘Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics’. Journal of Marketing 74.2 (2010): 133–148. Web.
