[1]
D. Chaffey, F. Ellis-Chadwick, and D. Chaffey, Digital marketing: strategy, implementation and practice, 5th ed. Harlow: Pearson, 2012.
[2]
Chaffey, Dave and Smith, P. R., eMarketing excellence: planning and optimizing your digital marketing (electronic resource), 4th ed. London: Routledge, 2013 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u
[3]
M. L. Roberts and D. L. Zahay, Internet Marketing: integrating online and offline strategies. Mason, Ohio: South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012), 2012.
[4]
K. Neher, Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. Cincinnati, Ohio: Boot Camp Digital Publishing, 2013.
[5]
D. Ryan, The best digital marketing campaigns in the world: II (electronic resource). London: KoganPage, 2014 [Online]. Available: http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
[6]
A. Charlesworth, Digital marketing: a practical approach (electronic resource), Second edition. London: Routledge, 2014 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1753244
[7]
A. Charlesworth, An introduction to social media marketing (electronic resource). London: Routledge, 2015 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1864762
[8]
D. Chaffey, F. Ellis-Chadwick, and D. Chaffey, Digital marketing: strategy, implementation and practice, 5th ed. Harlow: Pearson, 2012.
[9]
D. Chaffey, ‘Extract: pp. 363-364’, E-business and e-commerce management: strategy, implementation and practice. Financial Times Prentice Hall, Harlow, 2009.
[10]
Newlands, Murray, Online marketing: a user’s manual. Chichester: John Wiley [distributor], 2011.
[11]
Mathieson, Rick, The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world (electronic resource). New York: American Management Association, 2010 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799
[12]
P. Sheldrake, The business of influence: reframing marketing and PR for the digital age (electronic resource). Chichester: John Wiley, 2011 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=699510
[13]
McGovern, Gerry, The stranger’s long neck: how to deliver what your customers really want online (electronic resource). London: A & C Black, 2010.
[14]
Brian Solis, Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web (electronic resource). Hoboken, N.J.: John Wiley & Sons, Inc, 2010 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u
[15]
C. A. Campbell, M. Campbell, and C. A. Campbell, The new one-page project manager: communicate and manage any project with a single sheet of paper (electronic resource). Hoboken, N.J.: Wiley, 2013 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1093956
[16]
Green, Lelia, The Internet: an introduction to new media (electronic resource), vol. Berg new media series. Oxford: Berg, 2010 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u
[17]
D. Ryan, The best digital marketing campaigns in the world: II (electronic resource). London: KoganPage, 2014 [Online]. Available: http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
[18]
Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1, ‘NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING.’, AMA Winter Educators’ Conference Proceedings, vol. 22, pp. 314–314, 2011 [Online]. Available: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63696799&site=ehost-live
[19]
P. Goebel, S. Moeller, and R. Pibernik, ‘Paying for convenience’, International Journal of Physical Distribution & Logistics Management, vol. 42, no. 6, pp. 584–606, Jul. 2012, doi: 10.1108/09600031211250604.
[20]
M. Rafiq, H. Fulford, and X. Lu, ‘Building customer loyalty in online retailing: The role of relationship quality’, Journal of Marketing Management, vol. 29, no. 3–4, pp. 494–517, Feb. 2013, doi: 10.1080/0267257X.2012.737356.
[21]
M. Rafiq, X. Lu, and H. Fulford, ‘Measuring Internet retail service quality using E-S-QUAL’, Journal of Marketing Management, vol. 28, no. 9–10, pp. 1159–1173, Aug. 2012, doi: 10.1080/0267257X.2011.621441.
[22]
M. Rafiq, X. Lu, and H. Fulford, ‘Measuring Internet retail service quality using E-S-QUAL’, Journal of Marketing Management, vol. 28, no. 9–10, pp. 1159–1173, Aug. 2012, doi: 10.1080/0267257X.2011.621441.
[23]
M. Rafiq, H. Fulford, and X. Lu, ‘Building customer loyalty in online retailing: The role of relationship quality’, Journal of Marketing Management, vol. 29, no. 3–4, pp. 494–517, Feb. 2013, doi: 10.1080/0267257X.2012.737356.
[24]
P. Goebel, S. Moeller, and R. Pibernik, ‘Paying for convenience’, International Journal of Physical Distribution & Logistics Management, vol. 42, no. 6, pp. 584–606, Jul. 2012, doi: 10.1108/09600031211250604.
[25]
S. Moeller, M. Fassnacht, and A. Ettinger, ‘Retaining Customers With Shopping Convenience’, Journal of Relationship Marketing, vol. 8, no. 4, pp. 313–329, Nov. 2009, doi: 10.1080/15332660903344644.
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M. T. P. M. B. Tiago and J. M. C. Veríssimo, ‘Digital marketing and social media: Why bother?’, Business Horizons, vol. 57, no. 6, pp. 703–708, Nov. 2014, doi: 10.1016/j.bushor.2014.07.002.
[27]
C. Pescher, P. Reichhart, and M. Spann, ‘Consumer Decision-making Processes in Mobile Viral Marketing Campaigns’, Journal of Interactive Marketing, vol. 28, no. 1, pp. 43–54, Feb. 2014, doi: 10.1016/j.intmar.2013.08.001.
[28]
K. Peters, Y. Chen, A. M. Kaplan, B. Ognibeni, and K. Pauwels, ‘Social Media Metrics — A Framework and Guidelines for Managing Social Media’, Journal of Interactive Marketing, vol. 27, no. 4, pp. 281–298, Nov. 2013, doi: 10.1016/j.intmar.2013.09.007.
[29]
K. Taken Smith, ‘Longitudinal study of digital marketing strategies targeting Millennials’, Journal of Consumer Marketing, vol. 29, no. 2, pp. 86–92, Mar. 2012, doi: 10.1108/07363761211206339.
[30]
C. F. Hofacker, ‘On Research Methods in Interactive Marketing’, Journal of Interactive Marketing, vol. 26, no. 1, pp. 1–3, Feb. 2012, doi: 10.1016/j.intmar.2011.10.001.
[31]
F. Zhu and X. (Michael) Zhang, ‘Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics’, Journal of Marketing, vol. 74, no. 2, pp. 133–148, Mar. 2010, doi: 10.1509/jmkg.74.2.133.
[32]
P. R. Smith and Z. Zook, Marketing communications: integrating offline and online with social media (electronic resource), 5th ed. London: Kogan Page, 2011 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780749461942&uid=^u
[33]
Christer Holloman, The social media MBA: your competitive edge in social media strategy development & delivery (electronic resource). Chichester: Wiley, 2012 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u
[34]
Stephanie Agresta and Bonin B. Bough, Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource). Boston, MA: Course Technology, 2011.
[35]
D. Evans, Social media marketing: an hour a day (electronic resource), 2nd ed. Hoboken, N.J.: Wiley, 2012 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118227671&uid=^u
[36]
Melanie Mathos and Chad Norman, 101 social media tactics for nonprofits: a field guide (electronic resource). Hoboken, N.J.: Wiley, 2012 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u
[37]
Poynter, Ray, The handbook of online and social media research: tools and techniques for market researchers. Chichester: Wiley, 2010.
[38]
Carter, Brian and Levy, Justin R., Facebook marketing: leveraging Facebook’s features for your marketing campaigns, 3rd ed. Indianapolis, Ind: Que, 2012.
[39]
Carter, Brian, The like economy: how businesses make money with Facebook. Indianapolis, Ind: Que, 2011.
[40]
Barefoot, Darren and Szabo, Julie, Friends with benefits: a social media marketing handbook (electronic resource), 1st ed. San Francisco, CA: No Starch Press, 2010 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533
[41]
Breitbarth, Wayne, Power formula for LinkedIn success: kick-start your business, brand & job search. Austin, Tex: Gazelle [distributor], 2011.
[42]
Holtz, Shel and Demopoulos, Ted, Blogging for business: everything you need to know and why you should care (electronic resource). Chicago, IL: Kaplan Pub, 2006.
[43]
Clark, Ronald, Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource). [Brisbane, Australia: Emereo], 2008.
[44]
S. K. Jones, Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing (electronic resource), 5th ed. Gulf Breeze, FL: Maximum Press, 2009 [Online]. Available: http://site.ebrary.com/lib/roehampton/Doc?id=10257161
[45]
Buttle, Francis, Customer relationship management: concepts and technologies (electronic resource), 2nd ed. Oxford: Butterworth-Heinemann, 2009 [Online]. Available: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u
[46]
Bligh, Philip and Turk, Douglas, CRM unplugged: releasing CRM’s strategic value (electronic resource). Hoboken, N.J.: Wiley, 2004 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333
[47]
Gentle, Michael, The CRM project management handbook: building realistic expectations and managing risk (electronic resource). London: Kogan Page, 2002.
[48]
Customer loyalty, retention, and customer relationship management (electronic resource), vol. Journal of Consumer Marketing. Bradford, England: Emerald Group Publishing, 2006 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518
[49]
G. S. Linoff and M. J. A. Berry, Data mining techniques: for marketing, sales, and customer relationship management (electronic resource), 3rd ed. Indianapolis, Ind: Wiley Pub., Inc, 2011 [Online]. Available: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=706770
[50]
‘Adweek’. [Online]. Available: http://www.adweek.com/technology
[51]
‘iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com’. [Online]. Available: http://www.imediaconnection.com/
[52]
‘Marketing Land’. [Online]. Available: http://marketingland.com/
[53]
‘MarketingVox’. [Online]. Available: http://www.marketingvox.com/
[54]
‘ClickZ’. [Online]. Available: https://www.clickz.com/
[55]
‘Search Engine Land’. [Online]. Available: http://searchengineland.com/
[56]
‘E-Commerce Times: E-Business Means Business’. [Online]. Available: http://www.ecommercetimes.com/
[57]
‘b Influential’. [Online]. Available: http://binfluential.tumblr.com/
[58]
‘iCrossing UK’. [Online]. Available: http://www.icrossing.com/uk/ideas
[59]
‘Heart Internet’. [Online]. Available: http://adventuresdm.co.uk/
[60]
‘eMarketer’. [Online]. Available: http://www.emarketer.com/
