@book{Barefoot, Darren_Szabo, Julie_2010, address={San Francisco, CA}, edition={1st ed}, title={Friends with benefits: a social media marketing handbook (electronic resource)}, url={https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533}, publisher={No Starch Press}, author={Barefoot, Darren and Szabo, Julie}, year={2010} }
@book{Bligh, Philip_Turk, Douglas_2004, address={Hoboken, N.J.}, title={CRM unplugged: releasing CRM’s strategic value (electronic resource)}, url={https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333}, publisher={Wiley}, author={Bligh, Philip and Turk, Douglas}, year={2004} }
@book{Breitbarth, Wayne_2011, address={Austin, Tex}, title={Power formula for LinkedIn success: kick-start your business, brand & job search}, publisher={Gazelle [distributor]}, author={Breitbarth, Wayne}, year={2011} }
@book{Brian Solis_2010, address={Hoboken, N.J.}, title={Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web (electronic resource)}, url={https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u}, publisher={John Wiley & Sons, Inc}, author={Brian Solis}, year={2010} }
@book{Buttle, Francis_2009, address={Oxford}, edition={2nd ed}, title={Customer relationship management: concepts and technologies (electronic resource)}, url={https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u}, publisher={Butterworth-Heinemann}, author={Buttle, Francis}, year={2009} }
@book{Campbell_Campbell_Campbell_2013, address={Hoboken, N.J.}, title={The new one-page project manager: communicate and manage any project with a single sheet of paper (electronic resource)}, url={https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1093956}, publisher={Wiley}, author={Campbell, Clark A. and Campbell, Mick and Campbell, Clark A.}, year={2013} }
@book{Carter, Brian_2011, address={Indianapolis, Ind}, title={The like economy: how businesses make money with Facebook}, publisher={Que}, author={Carter, Brian}, year={2011} }
@book{Carter, Brian_Levy, Justin R._2012, address={Indianapolis, Ind}, edition={3rd ed}, title={Facebook marketing: leveraging Facebook’s features for your marketing campaigns}, publisher={Que}, author={Carter, Brian and Levy, Justin R.}, year={2012} }
@misc{Chaffey_2009, address={Harlow}, edition={4th ed}, title={Extract: pp. 363-364}, journal={E-business and e-commerce management: strategy, implementation and practice}, publisher={Financial Times Prentice Hall}, author={Chaffey, Dave}, year={2009} }
@book{Chaffey_Ellis-Chadwick_Chaffey_2012a, address={Harlow}, edition={5th ed}, title={Digital marketing: strategy, implementation and practice}, publisher={Pearson}, author={Chaffey, Dave and Ellis-Chadwick, Fiona and Chaffey, Dave}, year={2012} }
@book{Chaffey_Ellis-Chadwick_Chaffey_2012b, address={Harlow}, edition={5th ed}, title={Digital marketing: strategy, implementation and practice}, publisher={Pearson}, author={Chaffey, Dave and Ellis-Chadwick, Fiona and Chaffey, Dave}, year={2012} }
@book{Chaffey, Dave_Smith, P. R._2013, address={London}, edition={4th ed}, title={eMarketing excellence: planning and optimizing your digital marketing (electronic resource)}, url={https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u}, publisher={Routledge}, author={Chaffey, Dave and Smith, P. R.}, year={2013} }
@book{Charlesworth_2014, address={London}, edition={Second edition}, title={Digital marketing: a practical approach (electronic resource)}, url={https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1753244}, publisher={Routledge}, author={Charlesworth, Alan}, year={2014} }
@book{Charlesworth_2015, address={London}, title={An introduction to social media marketing (electronic resource)}, url={https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1864762}, publisher={Routledge}, author={Charlesworth, Alan}, year={2015} }
@book{Christer Holloman_2012, address={Chichester}, title={The social media MBA: your competitive edge in social media strategy development & delivery (electronic resource)}, url={https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u}, publisher={Wiley}, author={Christer Holloman}, year={2012} }
@book{Clark, Ronald_2008, address={[Brisbane, Australia}, title={Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource)}, publisher={Emereo]}, author={Clark, Ronald}, year={2008} }
@book{Evans_2012, address={Hoboken, N.J.}, edition={2nd ed}, title={Social media marketing: an hour a day (electronic resource)}, url={https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118227671&uid=^u}, publisher={Wiley}, author={Evans, Dave}, year={2012} }
@book{Gentle, Michael_2002, address={London}, title={The CRM project management handbook: building realistic expectations and managing risk (electronic resource)}, publisher={Kogan Page}, author={Gentle, Michael}, year={2002} }
@article{Goebel_Moeller_Pibernik_2012a, title={Paying for convenience}, volume={42}, DOI={10.1108/09600031211250604}, number={6}, journal={International Journal of Physical Distribution & Logistics Management}, author={Goebel, Philipp and Moeller, Sabine and Pibernik, Richard}, year={2012}, month={Jul}, pages={584–606} }
@article{Goebel_Moeller_Pibernik_2012b, title={Paying for convenience}, volume={42}, DOI={10.1108/09600031211250604}, number={6}, journal={International Journal of Physical Distribution & Logistics Management}, author={Goebel, Philipp and Moeller, Sabine and Pibernik, Richard}, year={2012}, month={Jul}, pages={584–606} }
@book{Green, Lelia_2010, address={Oxford}, title={The Internet: an introduction to new media (electronic resource)}, volume={Berg new media series}, url={https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u}, publisher={Berg}, author={Green, Lelia}, year={2010} }
@article{Hofacker_2012, title={On Research Methods in Interactive Marketing}, volume={26}, DOI={10.1016/j.intmar.2011.10.001}, number={1}, journal={Journal of Interactive Marketing}, author={Hofacker, Charles F.}, year={2012}, month={Feb}, pages={1–3} }
@book{Holtz, Shel_Demopoulos, Ted_2006, address={Chicago, IL}, title={Blogging for business: everything you need to know and why you should care (electronic resource)}, publisher={Kaplan Pub}, author={Holtz, Shel and Demopoulos, Ted}, year={2006} }
@book{Jones_2009, address={Gulf Breeze, FL}, edition={5th ed}, title={Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing (electronic resource)}, url={http://site.ebrary.com/lib/roehampton/Doc?id=10257161}, publisher={Maximum Press}, author={Jones, Susan K.}, year={2009} }
@book{Linoff_Berry_2011, address={Indianapolis, Ind}, edition={3rd ed}, title={Data mining techniques: for marketing, sales, and customer relationship management (electronic resource)}, url={https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=706770}, publisher={Wiley Pub., Inc}, author={Linoff, Gordon S. and Berry, Micahel J. A.}, year={2011} }
@book{Mathieson, Rick_2010, address={New York}, title={The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world (electronic resource)}, url={https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799}, publisher={American Management Association}, author={Mathieson, Rick}, year={2010} }
@book{McGovern, Gerry_2010, address={London}, title={The stranger’s long neck: how to deliver what your customers really want online (electronic resource)}, publisher={A & C Black}, author={McGovern, Gerry}, year={2010} }
@book{Melanie Mathos_Chad Norman_2012, address={Hoboken, N.J.}, title={101 social media tactics for nonprofits: a field guide (electronic resource)}, url={https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u}, publisher={Wiley}, author={Melanie Mathos and Chad Norman}, year={2012} }
@article{Moeller_Fassnacht_Ettinger_2009, title={Retaining Customers With Shopping Convenience}, volume={8}, DOI={10.1080/15332660903344644}, number={4}, journal={Journal of Relationship Marketing}, author={Moeller, Sabine and Fassnacht, Martin and Ettinger, Andreas}, year={2009}, month={Nov}, pages={313–329} }
@book{Neher_2013, address={Cincinnati, Ohio}, title={Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online}, publisher={Boot Camp Digital Publishing}, author={Neher, Krista}, year={2013} }
@book{Newlands, Murray_2011, address={Chichester}, title={Online marketing: a user’s manual}, publisher={John Wiley [distributor]}, author={Newlands, Murray}, year={2011} }
@article{Pescher_Reichhart_Spann_2014, title={Consumer Decision-making Processes in Mobile Viral Marketing Campaigns}, volume={28}, DOI={10.1016/j.intmar.2013.08.001}, number={1}, journal={Journal of Interactive Marketing}, author={Pescher, Christian and Reichhart, Philipp and Spann, Martin}, year={2014}, month={Feb}, pages={43–54} }
@article{Peters_Chen_Kaplan_Ognibeni_Pauwels_2013, title={Social Media Metrics — A Framework and Guidelines for Managing Social Media}, volume={27}, DOI={10.1016/j.intmar.2013.09.007}, number={4}, journal={Journal of Interactive Marketing}, author={Peters, Kay and Chen, Yubo and Kaplan, Andreas M. and Ognibeni, Björn and Pauwels, Koen}, year={2013}, month={Nov}, pages={281–298} }
@book{Poynter, Ray_2010, address={Chichester}, title={The handbook of online and social media research: tools and techniques for market researchers}, publisher={Wiley}, author={Poynter, Ray}, year={2010} }
@article{Rafiq_Fulford_Lu_2013a, title={Building customer loyalty in online retailing: The role of relationship quality}, volume={29}, DOI={10.1080/0267257X.2012.737356}, number={3–4}, journal={Journal of Marketing Management}, author={Rafiq, Mohammed and Fulford, Heather and Lu, Xiaoming}, year={2013}, month={Feb}, pages={494–517} }
@article{Rafiq_Fulford_Lu_2013b, title={Building customer loyalty in online retailing: The role of relationship quality}, volume={29}, DOI={10.1080/0267257X.2012.737356}, number={3–4}, journal={Journal of Marketing Management}, author={Rafiq, Mohammed and Fulford, Heather and Lu, Xiaoming}, year={2013}, month={Feb}, pages={494–517} }
@article{Rafiq_Lu_Fulford_2012a, title={Measuring Internet retail service quality using E-S-QUAL}, volume={28}, DOI={10.1080/0267257X.2011.621441}, number={9–10}, journal={Journal of Marketing Management}, author={Rafiq, Mohammed and Lu, Xiaoming and Fulford, Heather}, year={2012}, month={Aug}, pages={1159–1173} }
@article{Rafiq_Lu_Fulford_2012b, title={Measuring Internet retail service quality using E-S-QUAL}, volume={28}, DOI={10.1080/0267257X.2011.621441}, number={9–10}, journal={Journal of Marketing Management}, author={Rafiq, Mohammed and Lu, Xiaoming and Fulford, Heather}, year={2012}, month={Aug}, pages={1159–1173} }
@book{Roberts_Zahay_2012, address={Mason, Ohio}, title={Internet Marketing: integrating online and offline strategies}, publisher={South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012)}, author={Roberts, Mary Lou and Zahay, Debra L}, year={2012} }
@book{Ryan_2014a, address={London}, title={The best digital marketing campaigns in the world: II (electronic resource)}, url={http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth}, publisher={KoganPage}, author={Ryan, Damian}, year={2014} }
@book{Ryan_2014b, address={London}, title={The best digital marketing campaigns in the world: II (electronic resource)}, url={http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth}, publisher={KoganPage}, author={Ryan, Damian}, year={2014} }
@book{Sheldrake_2011, address={Chichester}, title={The business of influence: reframing marketing and PR for the digital age (electronic resource)}, url={https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=699510}, publisher={John Wiley}, author={Sheldrake, Philip}, year={2011} }
@book{Smith_Zook_2011, address={London}, edition={5th ed}, title={Marketing communications: integrating offline and online with social media (electronic resource)}, url={https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780749461942&uid=^u}, publisher={Kogan Page}, author={Smith, P. R. and Zook, Ze}, year={2011} }
@book{Stephanie Agresta_Bonin B. Bough_2011, address={Boston, MA}, title={Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource)}, publisher={Course Technology}, author={Stephanie Agresta and Bonin B. Bough}, year={2011} }
@article{Taken Smith_2012, title={Longitudinal study of digital marketing strategies targeting Millennials}, volume={29}, DOI={10.1108/07363761211206339}, number={2}, journal={Journal of Consumer Marketing}, author={Taken Smith, Katherine}, year={2012}, month={Mar}, pages={86–92} }
@article{Tiago_Veríssimo_2014, title={Digital marketing and social media: Why bother?}, volume={57}, DOI={10.1016/j.bushor.2014.07.002}, number={6}, journal={Business Horizons}, author={Tiago, Maria Teresa Pinheiro Melo Borges and Veríssimo, José Manuel Cristóvão}, year={2014}, month={Nov}, pages={703–708} }
@article{Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1_2011, title={NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING.}, volume={22}, url={http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63696799&site=ehost-live}, journal={AMA Winter Educators’ Conference Proceedings}, author={Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1}, year={2011}, pages={314–314} }
@article{Zhu_Zhang_2010, title={Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics}, volume={74}, DOI={10.1509/jmkg.74.2.133}, number={2}, journal={Journal of Marketing}, author={Zhu, Feng and Zhang, Xiaoquan (Michael)}, year={2010}, month={Mar}, pages={133–148} }
@book{Customer loyalty, retention, and customer relationship management (electronic resource)_2006, address={Bradford, England}, volume={Journal of Consumer Marketing}, url={https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518}, publisher={Emerald Group Publishing}, year={2006} }
@misc{Adweek, url={http://www.adweek.com/technology} }
@misc{iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com, url={http://www.imediaconnection.com/} }
@misc{Marketing Land, url={http://marketingland.com/} }
@misc{MarketingVox, url={http://www.marketingvox.com/} }
@misc{ClickZ, url={https://www.clickz.com/} }
@misc{Search Engine Land, url={http://searchengineland.com/} }
@misc{E-Commerce Times: E-Business Means Business, url={http://www.ecommercetimes.com/} }
@misc{b Influential, url={http://binfluential.tumblr.com/} }
@misc{iCrossing UK, url={http://www.icrossing.com/uk/ideas} }
@misc{Heart Internet, url={http://adventuresdm.co.uk/} }
@misc{eMarketer, url={http://www.emarketer.com/} }
