1
Chaffey D, Ellis-Chadwick F, Chaffey D. Digital marketing: strategy, implementation and practice. 5th ed. Harlow: : Pearson 2012.
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Chaffey, Dave, Smith, P. R. eMarketing excellence: planning and optimizing your digital marketing (electronic resource). 4th ed. London: : Routledge 2013. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u
3
Roberts ML, Zahay DL. Internet Marketing: integrating online and offline strategies. Mason, Ohio: : South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012) 2012.
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Neher K. Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. Cincinnati, Ohio: : Boot Camp Digital Publishing 2013.
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Ryan D. The best digital marketing campaigns in the world: II (electronic resource). London: : KoganPage 2014. http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
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Charlesworth A. Digital marketing: a practical approach (electronic resource). Second edition. London: : Routledge 2014. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1753244
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Charlesworth A. An introduction to social media marketing (electronic resource). London: : Routledge 2015. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1864762
8
Chaffey D, Ellis-Chadwick F, Chaffey D. Digital marketing: strategy, implementation and practice. 5th ed. Harlow: : Pearson 2012.
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Chaffey D. Extract: pp. 363-364. E-business and e-commerce management: strategy, implementation and practice. 2009.
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Newlands, Murray. Online marketing: a user’s manual. Chichester: : John Wiley [distributor] 2011.
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Mathieson, Rick. The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world (electronic resource). New York: : American Management Association 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799
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Sheldrake P. The business of influence: reframing marketing and PR for the digital age (electronic resource). Chichester: : John Wiley 2011. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=699510
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McGovern, Gerry. The stranger’s long neck: how to deliver what your customers really want online (electronic resource). London: : A & C Black 2010.
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Brian Solis. Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web (electronic resource). Hoboken, N.J.: : John Wiley & Sons, Inc 2010. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u
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Campbell CA, Campbell M, Campbell CA. The new one-page project manager: communicate and manage any project with a single sheet of paper (electronic resource). Hoboken, N.J.: : Wiley 2013. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1093956
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Green, Lelia. The Internet: an introduction to new media (electronic resource). Oxford: : Berg 2010. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u
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Ryan D. The best digital marketing campaigns in the world: II (electronic resource). London: : KoganPage 2014. http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
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Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1. NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING. AMA Winter Educators’ Conference Proceedings 2011;22:314–314.http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63696799&site=ehost-live
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Goebel P, Moeller S, Pibernik R. Paying for convenience. International Journal of Physical Distribution & Logistics Management 2012;42:584–606. doi:10.1108/09600031211250604
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Rafiq M, Fulford H, Lu X. Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management 2013;29:494–517. doi:10.1080/0267257X.2012.737356
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Rafiq M, Lu X, Fulford H. Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management 2012;28:1159–73. doi:10.1080/0267257X.2011.621441
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Rafiq M, Lu X, Fulford H. Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management 2012;28:1159–73. doi:10.1080/0267257X.2011.621441
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Rafiq M, Fulford H, Lu X. Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management 2013;29:494–517. doi:10.1080/0267257X.2012.737356
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Goebel P, Moeller S, Pibernik R. Paying for convenience. International Journal of Physical Distribution & Logistics Management 2012;42:584–606. doi:10.1108/09600031211250604
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Moeller S, Fassnacht M, Ettinger A. Retaining Customers With Shopping Convenience. Journal of Relationship Marketing 2009;8:313–29. doi:10.1080/15332660903344644
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Tiago MTPMB, Veríssimo JMC. Digital marketing and social media: Why bother? Business Horizons 2014;57:703–8. doi:10.1016/j.bushor.2014.07.002
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Pescher C, Reichhart P, Spann M. Consumer Decision-making Processes in Mobile Viral Marketing Campaigns. Journal of Interactive Marketing 2014;28:43–54. doi:10.1016/j.intmar.2013.08.001
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Peters K, Chen Y, Kaplan AM, et al. Social Media Metrics — A Framework and Guidelines for Managing Social Media. Journal of Interactive Marketing 2013;27:281–98. doi:10.1016/j.intmar.2013.09.007
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Taken Smith K. Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing 2012;29:86–92. doi:10.1108/07363761211206339
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Hofacker CF. On Research Methods in Interactive Marketing. Journal of Interactive Marketing 2012;26:1–3. doi:10.1016/j.intmar.2011.10.001
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Zhu F, Zhang X (Michael). Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics. Journal of Marketing 2010;74:133–48. doi:10.1509/jmkg.74.2.133
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Smith PR, Zook Z. Marketing communications: integrating offline and online with social media (electronic resource). 5th ed. London: : Kogan Page 2011. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780749461942&uid=^u
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Christer Holloman. The social media MBA: your competitive edge in social media strategy development & delivery (electronic resource). Chichester: : Wiley 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u
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Stephanie Agresta, Bonin B. Bough. Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource). Boston, MA: : Course Technology 2011.
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Evans D. Social media marketing: an hour a day (electronic resource). 2nd ed. Hoboken, N.J.: : Wiley 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118227671&uid=^u
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Melanie Mathos, Chad Norman. 101 social media tactics for nonprofits: a field guide (electronic resource). Hoboken, N.J.: : Wiley 2012. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u
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Poynter, Ray. The handbook of online and social media research: tools and techniques for market researchers. Chichester: : Wiley 2010.
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Carter, Brian, Levy, Justin R. Facebook marketing: leveraging Facebook’s features for your marketing campaigns. 3rd ed. Indianapolis, Ind: : Que 2012.
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Carter, Brian. The like economy: how businesses make money with Facebook. Indianapolis, Ind: : Que 2011.
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Barefoot, Darren, Szabo, Julie. Friends with benefits: a social media marketing handbook (electronic resource). 1st ed. San Francisco, CA: : No Starch Press 2010. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533
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Breitbarth, Wayne. Power formula for LinkedIn success: kick-start your business, brand & job search. Austin, Tex: : Gazelle [distributor] 2011.
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Holtz, Shel, Demopoulos, Ted. Blogging for business: everything you need to know and why you should care (electronic resource). Chicago, IL: : Kaplan Pub 2006.
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Clark, Ronald. Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource). [Brisbane, Australia: : Emereo] 2008.
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Jones SK. Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing (electronic resource). 5th ed. Gulf Breeze, FL: : Maximum Press 2009. http://site.ebrary.com/lib/roehampton/Doc?id=10257161
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Buttle, Francis. Customer relationship management: concepts and technologies (electronic resource). 2nd ed. Oxford: : Butterworth-Heinemann 2009. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u
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Bligh, Philip, Turk, Douglas. CRM unplugged: releasing CRM’s strategic value (electronic resource). Hoboken, N.J.: : Wiley 2004. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333
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Gentle, Michael. The CRM project management handbook: building realistic expectations and managing risk (electronic resource). London: : Kogan Page 2002.
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Customer loyalty, retention, and customer relationship management (electronic resource). Bradford, England: : Emerald Group Publishing 2006. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518
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Linoff GS, Berry MJA. Data mining techniques: for marketing, sales, and customer relationship management (electronic resource). 3rd ed. Indianapolis, Ind: : Wiley Pub., Inc 2011. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=706770
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Adweek. http://www.adweek.com/technology
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iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com. http://www.imediaconnection.com/
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Marketing Land. http://marketingland.com/
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MarketingVox. http://www.marketingvox.com/
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ClickZ. https://www.clickz.com/
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Search Engine Land. http://searchengineland.com/
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E-Commerce Times: E-Business Means Business. http://www.ecommercetimes.com/
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b Influential. http://binfluential.tumblr.com/
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iCrossing UK. http://www.icrossing.com/uk/ideas
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Heart Internet. http://adventuresdm.co.uk/
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eMarketer. http://www.emarketer.com/
