1.
Chaffey D, Ellis-Chadwick F, Chaffey D. Digital marketing: strategy, implementation and practice. 5th ed. Harlow: Pearson; 2012.
2.
Chaffey, Dave, Smith, P. R. eMarketing excellence: planning and optimizing your digital marketing (electronic resource) [Internet]. 4th ed. London: Routledge; 2013. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u
3.
Roberts ML, Zahay DL. Internet Marketing: integrating online and offline strategies. Mason, Ohio: South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012); 2012.
4.
Neher K. Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. Cincinnati, Ohio: Boot Camp Digital Publishing; 2013.
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Ryan D. The best digital marketing campaigns in the world: II (electronic resource) [Internet]. London: KoganPage; 2014. Available from: http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
6.
Charlesworth A. Digital marketing: a practical approach (electronic resource) [Internet]. Second edition. London: Routledge; 2014. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1753244
7.
Charlesworth A. An introduction to social media marketing (electronic resource) [Internet]. London: Routledge; 2015. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1864762
8.
Chaffey D, Ellis-Chadwick F, Chaffey D. Digital marketing: strategy, implementation and practice. 5th ed. Harlow: Pearson; 2012.
9.
Chaffey D. Extract: pp. 363-364. 4th ed. E-business and e-commerce management: strategy, implementation and practice. Harlow: Financial Times Prentice Hall; 2009.
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Newlands, Murray. Online marketing: a user’s manual. Chichester: John Wiley [distributor]; 2011.
11.
Mathieson, Rick. The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world (electronic resource) [Internet]. New York: American Management Association; 2010. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799
12.
Sheldrake P. The business of influence: reframing marketing and PR for the digital age (electronic resource) [Internet]. Chichester: John Wiley; 2011. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=699510
13.
McGovern, Gerry. The stranger’s long neck: how to deliver what your customers really want online (electronic resource). London: A & C Black; 2010.
14.
Brian Solis. Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web (electronic resource) [Internet]. Hoboken, N.J.: John Wiley & Sons, Inc; 2010. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u
15.
Campbell CA, Campbell M, Campbell CA. The new one-page project manager: communicate and manage any project with a single sheet of paper (electronic resource) [Internet]. Hoboken, N.J.: Wiley; 2013. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1093956
16.
Green, Lelia. The Internet: an introduction to new media (electronic resource) [Internet]. Vol. Berg new media series. Oxford: Berg; 2010. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u
17.
Ryan D. The best digital marketing campaigns in the world: II (electronic resource) [Internet]. London: KoganPage; 2014. Available from: http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
18.
Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1. NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING. AMA Winter Educators’ Conference Proceedings [Internet]. 2011;22:314–314. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63696799&site=ehost-live
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Goebel P, Moeller S, Pibernik R. Paying for convenience. International Journal of Physical Distribution & Logistics Management. 2012 Jul 6;42(6):584–606.
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Rafiq M, Fulford H, Lu X. Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management. 2013 Feb;29(3–4):494–517.
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Rafiq M, Lu X, Fulford H. Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management. 2012 Aug;28(9–10):1159–73.
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Rafiq M, Lu X, Fulford H. Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management. 2012 Aug;28(9–10):1159–73.
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Rafiq M, Fulford H, Lu X. Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management. 2013 Feb;29(3–4):494–517.
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Goebel P, Moeller S, Pibernik R. Paying for convenience. International Journal of Physical Distribution & Logistics Management. 2012 Jul 6;42(6):584–606.
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Moeller S, Fassnacht M, Ettinger A. Retaining Customers With Shopping Convenience. Journal of Relationship Marketing. 2009 Nov 30;8(4):313–29.
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Tiago MTPMB, Veríssimo JMC. Digital marketing and social media: Why bother? Business Horizons. 2014 Nov;57(6):703–8.
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Pescher C, Reichhart P, Spann M. Consumer Decision-making Processes in Mobile Viral Marketing Campaigns. Journal of Interactive Marketing. 2014 Feb;28(1):43–54.
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Peters K, Chen Y, Kaplan AM, Ognibeni B, Pauwels K. Social Media Metrics — A Framework and Guidelines for Managing Social Media. Journal of Interactive Marketing. 2013 Nov;27(4):281–98.
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Taken Smith K. Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing. 2012 Mar 16;29(2):86–92.
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Hofacker CF. On Research Methods in Interactive Marketing. Journal of Interactive Marketing. 2012 Feb;26(1):1–3.
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Zhu F, Zhang X (Michael). Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics. Journal of Marketing. 2010 Mar;74(2):133–48.
32.
Smith PR, Zook Z. Marketing communications: integrating offline and online with social media (electronic resource) [Internet]. 5th ed. London: Kogan Page; 2011. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780749461942&uid=^u
33.
Christer Holloman. The social media MBA: your competitive edge in social media strategy development & delivery (electronic resource) [Internet]. Chichester: Wiley; 2012. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u
34.
Stephanie Agresta, Bonin B. Bough. Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource). Boston, MA: Course Technology; 2011.
35.
Evans D. Social media marketing: an hour a day (electronic resource) [Internet]. 2nd ed. Hoboken, N.J.: Wiley; 2012. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118227671&uid=^u
36.
Melanie Mathos, Chad Norman. 101 social media tactics for nonprofits: a field guide (electronic resource) [Internet]. Hoboken, N.J.: Wiley; 2012. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u
37.
Poynter, Ray. The handbook of online and social media research: tools and techniques for market researchers. Chichester: Wiley; 2010.
38.
Carter, Brian, Levy, Justin R. Facebook marketing: leveraging Facebook’s features for your marketing campaigns. 3rd ed. Indianapolis, Ind: Que; 2012.
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Carter, Brian. The like economy: how businesses make money with Facebook. Indianapolis, Ind: Que; 2011.
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Barefoot, Darren, Szabo, Julie. Friends with benefits: a social media marketing handbook (electronic resource) [Internet]. 1st ed. San Francisco, CA: No Starch Press; 2010. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533
41.
Breitbarth, Wayne. Power formula for LinkedIn success: kick-start your business, brand & job search. Austin, Tex: Gazelle [distributor]; 2011.
42.
Holtz, Shel, Demopoulos, Ted. Blogging for business: everything you need to know and why you should care (electronic resource). Chicago, IL: Kaplan Pub; 2006.
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Clark, Ronald. Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource). [Brisbane, Australia: Emereo]; 2008.
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Jones SK. Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing (electronic resource) [Internet]. 5th ed. Gulf Breeze, FL: Maximum Press; 2009. Available from: http://site.ebrary.com/lib/roehampton/Doc?id=10257161
45.
Buttle, Francis. Customer relationship management: concepts and technologies (electronic resource) [Internet]. 2nd ed. Oxford: Butterworth-Heinemann; 2009. Available from: https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u
46.
Bligh, Philip, Turk, Douglas. CRM unplugged: releasing CRM’s strategic value (electronic resource) [Internet]. Hoboken, N.J.: Wiley; 2004. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333
47.
Gentle, Michael. The CRM project management handbook: building realistic expectations and managing risk (electronic resource). London: Kogan Page; 2002.
48.
Customer loyalty, retention, and customer relationship management (electronic resource) [Internet]. Vol. Journal of Consumer Marketing. Bradford, England: Emerald Group Publishing; 2006. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518
49.
Linoff GS, Berry MJA. Data mining techniques: for marketing, sales, and customer relationship management (electronic resource) [Internet]. 3rd ed. Indianapolis, Ind: Wiley Pub., Inc; 2011. Available from: https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=706770
50.
Adweek [Internet]. Available from: http://www.adweek.com/technology
51.
iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com [Internet]. Available from: http://www.imediaconnection.com/
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Marketing Land [Internet]. Available from: http://marketingland.com/
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MarketingVox [Internet]. Available from: http://www.marketingvox.com/
54.
ClickZ [Internet]. Available from: https://www.clickz.com/
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Search Engine Land [Internet]. Available from: http://searchengineland.com/
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E-Commerce Times: E-Business Means Business [Internet]. Available from: http://www.ecommercetimes.com/
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b Influential [Internet]. Available from: http://binfluential.tumblr.com/
58.
iCrossing UK [Internet]. Available from: http://www.icrossing.com/uk/ideas
59.
Heart Internet [Internet]. Available from: http://adventuresdm.co.uk/
60.
eMarketer [Internet]. Available from: http://www.emarketer.com/
