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Barefoot, Darren & Szabo, Julie. (2010). Friends with benefits: a social media marketing handbook (electronic resource) (1st ed). No Starch Press. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1137533
Bligh, Philip & Turk, Douglas. (2004). CRM unplugged: releasing CRM’s strategic value (electronic resource). Wiley. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=184333
Breitbarth, Wayne. (2011). Power formula for LinkedIn success: kick-start your business, brand & job search. Gazelle [distributor].
Brian Solis. (2010). Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web (electronic resource). John Wiley & Sons, Inc. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780470619698&uid=^u
Buttle, Francis. (2009). Customer relationship management: concepts and technologies (electronic resource) (2nd ed). Butterworth-Heinemann. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780080949611&uid=^u
Campbell, C. A., Campbell, M., & Campbell, C. A. (2013). The new one-page project manager: communicate and manage any project with a single sheet of paper (electronic resource). Wiley. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1093956
Carter, Brian. (2011). The like economy: how businesses make money with Facebook. Que.
Carter, Brian & Levy, Justin R. (2012). Facebook marketing: leveraging Facebook’s features for your marketing campaigns (3rd ed). Que.
Chaffey, D. (2009). Extract: pp. 363-364. In E-business and e-commerce management: strategy, implementation and practice (4th ed). Financial Times Prentice Hall.
Chaffey, D., Ellis-Chadwick, F., & Chaffey, D. (2012a). Digital marketing: strategy, implementation and practice (5th ed). Pearson.
Chaffey, D., Ellis-Chadwick, F., & Chaffey, D. (2012b). Digital marketing: strategy, implementation and practice (5th ed). Pearson.
Chaffey, Dave & Smith, P. R. (2013). eMarketing excellence: planning and optimizing your digital marketing (electronic resource) (4th ed). Routledge. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780203082812&uid=^u
Charlesworth, A. (2014). Digital marketing: a practical approach (electronic resource) (Second edition). Routledge. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1753244
Charlesworth, A. (2015). An introduction to social media marketing (electronic resource). Routledge. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=1864762
Christer Holloman. (2012). The social media MBA: your competitive edge in social media strategy development & delivery (electronic resource). Wiley. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781119967224&uid=^u
Clark, Ronald. (2008). Twitter: free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies (electronic resource). Emereo].
ClickZ. (n.d.). https://www.clickz.com/
Customer loyalty, retention, and customer relationship management (electronic resource): Vol. Journal of Consumer Marketing. (2006). Emerald Group Publishing. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=285518
E-Commerce Times: E-Business Means Business. (n.d.). http://www.ecommercetimes.com/
eMarketer. (n.d.). http://www.emarketer.com/
Evans, D. (2012). Social media marketing: an hour a day (electronic resource) (2nd ed). Wiley. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118227671&uid=^u
Gentle, Michael. (2002). The CRM project management handbook: building realistic expectations and managing risk (electronic resource). Kogan Page.
Goebel, P., Moeller, S., & Pibernik, R. (2012a). Paying for convenience. International Journal of Physical Distribution & Logistics Management, 42(6), 584–606. https://doi.org/10.1108/09600031211250604
Goebel, P., Moeller, S., & Pibernik, R. (2012b). Paying for convenience. International Journal of Physical Distribution & Logistics Management, 42(6), 584–606. https://doi.org/10.1108/09600031211250604
Green, Lelia. (2010). The Internet: an introduction to new media (electronic resource): Vol. Berg new media series. Berg. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781847887696&uid=^u
Heart Internet. (n.d.). http://adventuresdm.co.uk/
Hofacker, C. F. (2012). On Research Methods in Interactive Marketing. Journal of Interactive Marketing, 26(1), 1–3. https://doi.org/10.1016/j.intmar.2011.10.001
Holtz, Shel & Demopoulos, Ted. (2006). Blogging for business: everything you need to know and why you should care (electronic resource). Kaplan Pub.
iCrossing UK. (n.d.). http://www.icrossing.com/uk/ideas
iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com. (n.d.). http://www.imediaconnection.com/
Jones, S. K. (2009). Business-to-business Internet marketing: seven proven strategies for increasing profits through internet direct marketing (electronic resource) (5th ed). Maximum Press. http://site.ebrary.com/lib/roehampton/Doc?id=10257161
Linoff, G. S., & Berry, M. J. A. (2011). Data mining techniques: for marketing, sales, and customer relationship management (electronic resource) (3rd ed). Wiley Pub., Inc. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=706770
Marketing Land. (n.d.). http://marketingland.com/
MarketingVox. (n.d.). http://www.marketingvox.com/
Mathieson, Rick. (2010). The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world (electronic resource). American Management Association. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=515799
McGovern, Gerry. (2010). The stranger’s long neck: how to deliver what your customers really want online (electronic resource). A & C Black.
Melanie Mathos & Chad Norman. (2012). 101 social media tactics for nonprofits: a field guide (electronic resource). Wiley. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9781118218877&uid=^u
Moeller, S., Fassnacht, M., & Ettinger, A. (2009). Retaining Customers With Shopping Convenience. Journal of Relationship Marketing, 8(4), 313–329. https://doi.org/10.1080/15332660903344644
Neher, K. (2013). Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online. Boot Camp Digital Publishing.
Newlands, Murray. (2011). Online marketing: a user’s manual. John Wiley [distributor].
Pescher, C., Reichhart, P., & Spann, M. (2014). Consumer Decision-making Processes in Mobile Viral Marketing Campaigns. Journal of Interactive Marketing, 28(1), 43–54. https://doi.org/10.1016/j.intmar.2013.08.001
Peters, K., Chen, Y., Kaplan, A. M., Ognibeni, B., & Pauwels, K. (2013). Social Media Metrics — A Framework and Guidelines for Managing Social Media. Journal of Interactive Marketing, 27(4), 281–298. https://doi.org/10.1016/j.intmar.2013.09.007
Poynter, Ray. (2010). The handbook of online and social media research: tools and techniques for market researchers. Wiley.
Rafiq, M., Fulford, H., & Lu, X. (2013a). Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management, 29(3–4), 494–517. https://doi.org/10.1080/0267257X.2012.737356
Rafiq, M., Fulford, H., & Lu, X. (2013b). Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management, 29(3–4), 494–517. https://doi.org/10.1080/0267257X.2012.737356
Rafiq, M., Lu, X., & Fulford, H. (2012a). Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management, 28(9–10), 1159–1173. https://doi.org/10.1080/0267257X.2011.621441
Rafiq, M., Lu, X., & Fulford, H. (2012b). Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management, 28(9–10), 1159–1173. https://doi.org/10.1080/0267257X.2011.621441
Roberts, M. L., & Zahay, D. L. (2012). Internet Marketing: integrating online and offline strategies. South-Western College Publishing; International ed of 3rd revised ed edition (10 April 2012).
Ryan, D. (2014a). The best digital marketing campaigns in the world: II (electronic resource). KoganPage. http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
Ryan, D. (2014b). The best digital marketing campaigns in the world: II (electronic resource). KoganPage. http://lib.myilibrary.com?id=576966&entityid=https://dmz-shib-dg-01.dmz.roehampton.ac.uk/idp/shibboleth
Search Engine Land. (n.d.). http://searchengineland.com/
Sheldrake, P. (2011). The business of influence: reframing marketing and PR for the digital age (electronic resource). John Wiley. https://roe.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/roehampton-ebooks/detail.action?docID=699510
Smith, P. R., & Zook, Z. (2011). Marketing communications: integrating offline and online with social media (electronic resource) (5th ed). Kogan Page. https://roe.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Roehampton&isbn=9780749461942&uid=^u
Stephanie Agresta & Bonin B.  Bough. (2011). Perspectives on social media marketing: the agency perspective/the brand perspective (electronic resource). Course Technology.
Taken Smith, K. (2012). Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing, 29(2), 86–92. https://doi.org/10.1108/07363761211206339
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708. https://doi.org/10.1016/j.bushor.2014.07.002
Wittkowski, Kristina1 kristina.wittkowski@ebs.eduMoeller, Sabine1. (2011). NON-OWNERSHIP PREFERENCE IN BUSINESS-TO-BUSINESS: REASONS FOR LEASING. AMA Winter Educators’ Conference Proceedings, 22, 314–314. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=63696799&site=ehost-live
Zhu, F., & Zhang, X. (Michael). (2010). Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics. Journal of Marketing, 74(2), 133–148. https://doi.org/10.1509/jmkg.74.2.133